Head of Performance Marketing
Head of Performance Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a highly skilled Head of Performance Marketing to join our LATAM team. You will lead our performance marketing efforts across paid advertising influencer partnerships and user acquisition. Youll manage a specialized team of marketing professionals while working alongside our Head of Content to drive integrated growth strategy through data-driven channel optimization.
What you will do:
- Manage and develop specialists across User Acquisition Influencer Marketing SEO Analytics and Partnership Development
- Drive strategy and optimization for paid advertising channels (Facebook Google TikTok YouTube)
- Scale influencer marketing operations and creator partnerships systematically
- Establish advanced attribution models and performance measurement frameworks
- Optimize marketing spend allocation across channels using data-driven decision making
- Build operational excellence through systematic planning execution tracking and team retrospectives
- Collaborate with Head of Content on integrated campaigns and content-performance synergies
Requirements :
Youre a performance marketing expert with:
- 4 years managing performance marketing teams with 5mln annual media spend under management
- Deep expertise in paid advertising across major platforms with proven ROI optimization track record
- Hands-on experience scaling influencer marketing programs from startup to systematic operations
- Strong analytical background with multi-touch attribution incrementality testing and advanced measurement
- Team leadership experience developing marketing specialists and driving performance improvements
- Product-minded approach to marketing with focus on user journey optimization and lifecycle metrics
Bonus points for:
- EdTech or online education marketing experience with understanding of long conversion cycles
- Experience managing marketing budgets during economic downturns or budget constraints
- Background building marketing operations and systematic processes from ground up
- SEO strategy integration with paid channels experience
- Partnership marketing and business development collaboration
Ready to Join
Youll be joining a growing EdTech company where you can leverage deep performance marketing expertise while building and developing a high-impact team. We offer the opportunity to work with significant media budgets and drive measurable business growth through sophisticated marketing operations.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
