Principal Go-To-Market (GTM) Specialist, GenAI, AWS Industries Media, Entertainment, Games & Sports
Principal Go-To-Market (GTM) Specialist, GenAI, AWS Industries Media, Entertainment, Games & Sports
Posted on :
02-10-2025
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1 Vacancy
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Job Description
This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains providing the business and technical expertise to help our customers succeed. Partner teams own the strategy recruiting development and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.
Are you a customer-obsessed builder with a passion for helping customers achieve their full potential Do you have the business savvy GenAI background and sales skills necessary to help position AWS as the cloud provider of choice for customers Do you love building new strategic and data-driven businesses Join the Worldwide Specialist Organization (WWSO) Industries Team as a Sr. Go-To-Market (GTM) Specialist focused on GenAI within the Media Entertainment Games & Sports space.
This role is responsible for driving revenue adoption and growth from the largest and most strategic customers in the Media Entertainment Games & Sports segment. We work backwards from our customers most complex and business critical problems to build and execute go-to- market plans that turn AWS ideas into multi-billion-dollar businesses. ASP teams include business development specialist and technical solutions architecture.
Position may require the ability to travel 25% to 40% of the time as needed.
Key job responsibilities
1. Lead GTM to orchestrate sales motions for sales marketing partner product training and professional services teams to accelerate adoption of your aligned technology domain.
2. Leverage your deep domain expertise to create best in class field enablement and sales strategy.
3. Support field teams in solution building for high priority customers.
4. Bring market signals back to product teams to drive innovation on AWS product roadmaps.
5. Own reporting and planning cadences to AWS executives on GTM plan execution.
6. Demonstrate thought leadership and be able to credibly represent AWS at industry events conferences symposiumsetc.
A day in the life
Within ASP this position is a part of the Go-To-Market (GTM) Specialist team where you will lead GTM strategy for AWS GenAI and AI/ML services for Global M&E customers.
We define the GTM strategy leverage partners and build new initiatives that drive results for our customers. We provide critical feedback from customers to inform our product roadmap and work closely with our partner network to build an ecosystem supporting our customers goals.
In emerging areas we play a critical role as the first in teams to build markets for new services domains or solutions. When a customer needs to innovate and requires a new way to leverage AWS they count on us to innovate with them to build and deliver what they need.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger more collaborative teams. Our continual innovation is fueled by the bold ideas fresh perspectives and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve
- 7 years of relevant GTM Sales or Consulting experience
- 2 years experience solving business problems with AI/ML technology
- Exceptional interpersonal and communication (both written and verbal) skills with experience communicating to technical and non-technical audiences.
- Established track record of credibility as a technology advisor with customer executives (e.g. CEO COO CIO CTO CMO) and Line of Business Leaders.
- Experience and success in negotiating complex deals with customers and partners.
- Experience in a heavily matrixed sales environment including developing implementing managing and executing go-to-market growth initiatives and sales motions.
- Deep understanding of cloud technologies including public and hybrid cloud platforms.
- Technical background in engineering computer science or MIS a plus
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158400/year in our lowest geographic market up to $262000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Are you a customer-obsessed builder with a passion for helping customers achieve their full potential Do you have the business savvy GenAI background and sales skills necessary to help position AWS as the cloud provider of choice for customers Do you love building new strategic and data-driven businesses Join the Worldwide Specialist Organization (WWSO) Industries Team as a Sr. Go-To-Market (GTM) Specialist focused on GenAI within the Media Entertainment Games & Sports space.
This role is responsible for driving revenue adoption and growth from the largest and most strategic customers in the Media Entertainment Games & Sports segment. We work backwards from our customers most complex and business critical problems to build and execute go-to- market plans that turn AWS ideas into multi-billion-dollar businesses. ASP teams include business development specialist and technical solutions architecture.
Position may require the ability to travel 25% to 40% of the time as needed.
Key job responsibilities
1. Lead GTM to orchestrate sales motions for sales marketing partner product training and professional services teams to accelerate adoption of your aligned technology domain.
2. Leverage your deep domain expertise to create best in class field enablement and sales strategy.
3. Support field teams in solution building for high priority customers.
4. Bring market signals back to product teams to drive innovation on AWS product roadmaps.
5. Own reporting and planning cadences to AWS executives on GTM plan execution.
6. Demonstrate thought leadership and be able to credibly represent AWS at industry events conferences symposiumsetc.
A day in the life
Within ASP this position is a part of the Go-To-Market (GTM) Specialist team where you will lead GTM strategy for AWS GenAI and AI/ML services for Global M&E customers.
We define the GTM strategy leverage partners and build new initiatives that drive results for our customers. We provide critical feedback from customers to inform our product roadmap and work closely with our partner network to build an ecosystem supporting our customers goals.
In emerging areas we play a critical role as the first in teams to build markets for new services domains or solutions. When a customer needs to innovate and requires a new way to leverage AWS they count on us to innovate with them to build and deliver what they need.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger more collaborative teams. Our continual innovation is fueled by the bold ideas fresh perspectives and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve
- 7 years of relevant GTM Sales or Consulting experience
- 2 years experience solving business problems with AI/ML technology
- Exceptional interpersonal and communication (both written and verbal) skills with experience communicating to technical and non-technical audiences.
- Established track record of credibility as a technology advisor with customer executives (e.g. CEO COO CIO CTO CMO) and Line of Business Leaders.
- Experience and success in negotiating complex deals with customers and partners.
- Experience in a heavily matrixed sales environment including developing implementing managing and executing go-to-market growth initiatives and sales motions.
- Deep understanding of cloud technologies including public and hybrid cloud platforms.
- Technical background in engineering computer science or MIS a plus
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158400/year in our lowest geographic market up to $262000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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