Lifecycle Marketing Manager

Aeroflow Health Lifecycle Marketing Manager Remote Opportunity

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms.

Weve grown to be a leader in the home medical equipment segment of the healthcare industry are among the fastest-growing healthcare companies in the country and are recognized on Inc. 5000s list of fastest-growing companies in the U.S.

Your Opportunity to Make an Impact

As the Lifecycle Marketing Manager for the Mom & Baby Team you will join a team of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents each year through highly personalized data-driven lifecycle campaigns.

Reporting to the Senior Manager Brand Strategy & Marketing you will focus on lifecycle email SMS and MMS campaignsensuring every message resonates deeply with moms from pregnancy through postpartum at every stage of their customer journey. Youll collaborate across six product verticalsBreast Pumps Replacement Parts Milk Storage Bags Lactation & Perinatal Education Pregnancy Support & Postpartum Recovery and E-commerceensuring Aeroflow Breastpumps remains the trusted source for millions of moms.

This role requires a blend of strategic thinking creativity and data-driven decision-making to build lifecycle programs that drive engagement conversion and long-term trust. Youll partner closely with MarTech for execution in Braze ensuring lifecycle campaigns are effective technically sound and deliver measurable business results.

Primary Responsibilities

Lifecycle Strategy & Email/SMS/MMS Campaign Ownership

• Own the strategy execution and performance of all lifecycle email SMS and MMS campaigns.
  
  
• Define business priorities and desired outcomes for automated journeys (onboarding education conversion resupply reminders cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals.
  
  
• Develop and maintain a detailed lifecycle marketing journey map across email SMS and MMS touchpoints using it to identify gaps and opportunities for engagement and conversion. Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience.
  
  
• Drive segmentation and personalization strategies to deliver relevant timely communications based on customer behavior and lifecycle stage.
  
  
• Ensure lifecycle campaigns complement site experiences landing pages and broader funnel initiatives.

Content Development for Lifecycle Channels

• Develop content strategy and write copy for lifecycle channels (email SMS MMS) that resonate with moms at each stage of her customer journey.
  
  
• Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes brand storytelling tone and design standards.
  
  
• Maintain and optimize a portfolio of lifecycle templates and creative examples for continuous improvement.

Platform & Data Management (Braze)

• Own lifecycle marketing priorities in Braze defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise.
  
  
• Partner with MarTech to scope test and launch automated journeys dynamic content and advanced segmentation.
  
  
• Define requirements for tagging triggers and personalization logic. Collaborate with MarTech and WebDev on feasibility and implementation.
  
  
• Support migration of legacy campaigns into Braze ensuring smooth optimized transitions in partnership with MarTech.

Analytics Testing & Optimization

• Lead the development of a robust testing framework (A/B multivariate) to improve engagement and conversions.
  
  
• Analyze performance data customer behaviors and journey insights to refine lifecycle strategies.
  
  
• Manage lifecycle KPI tracking and reporting (engagement conversion lifetime value) in alignment with Marketing leadership priorities and make data-driven recommendations for optimization.

Cross-Functional Collaboration

• Partner with Marketing MarTech Sales Operations WebDev and Consumer Insights to align lifecycle communications with funnel strategies and business goals.
  
  
• Collaborate with the MarTech team to ensure lifecycle strategies are translated into technically feasible builds and optimized for performance.
  
  
• Support customer research initiatives (surveys feedback campaigns qualitative insights) to inform lifecycle strategies in partnership with Marketing leadership.
  
  
• Perform other related duties as assigned to support evolving business needs.
  

Core Competencies

• Data-Driven Consumer Centricity: Ability to analyze data and use insights to create consumer-focused lifecycle strategies.
  
  
• Creative & Strategic Balance: Blends storytelling and brand voice with performance-driven communication.
• Builders Mindset: Designs tests and scales new lifecycle programs with innovation and repeatable best practices.
  
  
• Collaboration: Excels at working cross-functionally with Marketing Creative MarTech WebDev and Sales Operations.
  
  
• Results-Oriented: Sets clear goals prioritizes effectively and drives measurable business impact.
  
  

Must-Have Qualifications

• Bachelors degree in Marketing Business or a related field
• Lifecycle & Channel Expertise 46 years in lifecycle/email/SMS marketing (ideally in DTC eCommerce or consumer health/wellness) with strong understanding of customer journey mapping and lifecycle strategy.
• Platform Proficiency Hands-on experience with Braze (or similar tools like Iterable/Klaviyo) including automated journeys segmentation and campaign migration.
• Content Skills Proven ability to write compelling email/SMS copy and align messaging with both brand voice and performance goals.
• Analytics & Optimization Skilled in designing and analyzing A/B or multivariate tests and applying insights to improve engagement and conversion.
• Project Management & Collaboration Strong organizational and project management skills (e.g. Jira) with ability to partner across Marketing MarTech and WebDev.
• Mindset & Compliance Critical thinker with a builders mindset passionate about business growth and committed to maintaining HIPAA/patient confidentiality.
  • Employee has an individual responsibility for knowledge of and compliance with laws regulations and policies.
  • Compliance is a condition of employment and is considered an element of job performance
  • Maintain HIPAA/patient confidentiality
  • Regular and reliable attendance as assigned by your schedule
  • Other job duties assigned

Why Join Aeroflow Health

• Make a Real Impact: At Aeroflow your work doesnt just drive business successit helps improve extend and even save lives. By supporting new and expectant mothers we empower families during one of the most critical stages of their lives.
• Fully Remote Role: Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing mission-driven team.
• Competitive Compensation: We offer a highly competitive compensation package including health dental vision life insurance 401K with company match and more.
• High-Impact Role: Youll work directly to support the companys core revenue stream with endless opportunities for growth and career advancement.
• Innovative Work Environment: We foster a culture of creativity and collaboration giving you the tools and flexibility to succeed.
• Work-Life Balance: Enjoy a healthy work-life balance with PTO accrual from day one paid holidays and more.

What Aeroflow Offers

Competitive Pay Health Plans with FSA or HSA options Dental and Vision Insurance Optional Life Insurance 401K with Company Match 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s) Additional Parental benefits to include fertility stipends free diapers breast pump Paid Holidays PTO Accrual from day one Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If youve been looking for an opportunity that will allow you to make an impact and an organization with unlimited growth potential we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.

Required Experience:

Manager