Content Marketing Manager

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms consulting companies and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity were passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence. This position reports to the Director of Content Marketing and works closely with product marketing field marketing and demand generation teams.

The Role

Reporting to the Director of Content Marketing youll run a tight editorial engine that drives awareness search growth and pipeline for an enterprise B2B audience. Youll plan the calendar build and repurpose content across formats and use automation and AI to move fastwithout sacrificing quality.

What Will I Be Doing

• Own the content program end to end aligning content strategy to awareness metrics and overall marketing campaigns.: strategy editorial calendar production publishing in Webflow and distribution across email social and sales channels.
  
  
• Create high-quality assets (reports/guides SEO posts case studies webinar decks/scripts emails social copy) aligned to enterprise buying stages.
  
  
• Scale with tech: set up light automations in Pardot (Engagement Studio automation rules scoring/grading) manage Salesforce Campaign hierarchy/UTMs and build repeatable content templates in Webflow CMS.
  
  
• SEO as a habit: do topic/keyword research plan clusters brief writers (including AI) optimize on-page elements and iterate based on performance.
  
  
• Write for humans and AI: structure content with clear headings entity-rich summaries TL;DRs FAQs and metadata that makes it easy for assistants/search to surface.
  
  
• Partner across GTM: collaborate with Product Marketing Demand Sales and Customer Marketing on narratives launches and enablement.

The ideal candidate will be comfortable:

• driving awareness (being held accountable to a number) creating unique and memorable content in a variety of formats and collaborating across all of Marketing Sales and Product.
• building your own custom GPTs to automate portions of your workflow or aid in your own research
• drafting a storyboard for a new video whipping up a social post and writing a good ole fashioned blog post.

Qualifications

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt perfectly align with the qualifications above we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 4 years creating B2B tech content (SaaS preferred); you can explain complex ideas simply and persuasively.
  
  
• Impeccable communicator and editor: crisp prose strong headlines clean structure.
  
  
• Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; you use AI tools to draft summarize and repurpose.
  
  
• SEO-minded: confident with keyword research briefs on-page optimization optimizing for search engines and answer engines or LLMs and measuring results.
  
  
• Enterprise B2B range: youve shipped guides/reports SEO articles case studies webinar content emails and social that support awareness and pipeline.
  
  
• Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker GA4 and an SEO platform (Ahrefs/Semrush).

• We live our values:As owners we take pride in everything we do. We embrace a growth mindset engage in respectful candor act as playmakers and taste the soup by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits:We cover both you and your dependents extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning:We offer an RRSP plan to help you plan for your future.
• Learning & Development:We provide an annual education budget and a comprehensive L&D program.
• Wellness Support:We reimburse monthly for things like home internet meals and wellness memberships/equipment to support your overall health and happiness.
• Team Connection:Virtual team-building activities and socials to keep our team connected because building strong relationships is key to succes.

A reasonable estimate of the current range is$80000.00 - $107000.00 CAD Base. Within the range individual pay depends on various factors including geographical location and review of experience knowledge skills abilities of the applicant.