Senior Director, Channel Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand why we exist who we serve and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning global business and consumer marketing creative brand and performance marketing and marketing operations the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We are looking for a strategic analytical and results-driven Sr Director of Channel Marketing to lead from our Santa Monica or San Francisco office. This senior leader will oversee a team and manage large-scale programs to drive customer acquisition conversion and revenue growth across owned and off platform channels. The ideal candidate is both a visionary leader and a hands-on expert in channel marketing inclusive of paid web social and this role youll work closely with Product Growth and Data Science & Insights teams to grow Snaps business across the world.

What youll do:

• Define the overall channel marketing strategy aligned with company goals and growth targets across consumer business developer and creator audiences.

• Lead the planning execution and optimization of owned channels and paid media campaigns across channels

• Build mentor and lead a high-performing team of marketers channel specialists and media strategists

• Set clear goals and KPIs for team members fostering a Ai/data-driven and performance-oriented culture

• Oversee campaign reporting testing frameworks and performance dashboards in collaboration with the analytics and product growth teams

• Identify and test new acquisition channels tools and technologies to maintain a competitive edge

• Create build and grow our Snap owned channels web social CRM across our all audiences

• Partner with other senior leaders and cross-functional teams including Insights Creative Strategy Product Product Marketing Comms Marketing Science and Sales to ensure our marketing delivers on Snaps overarching business goals.

• Collaborate with other marketing leaders around the world to build and localize global marketing programs and share best practices across our portfolio.

Knowledge Skills & Abilities:

• Strong leadership skills with an ability to navigate complex organizations

• An experienced operator who will be both player and coach in a dynamic team and environment

• Collaborative approach which embodies Snaps core values

• Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldnt

• Analytical rigor and an ability to synthesize complex data into actionable insights

• Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams

• A passion for Snapchat!

Minimum Qualifications:

• Bachelors degree or equivalent marketing experience

• 20 years of experience in a marketing role

• 10 years of experience leading teams which operate cross-functionally

Preferred Qualifications:

• Deep expertise across paid search paid social mobile web CRM

• Proven success managing large-scale budgets and delivering measurable business impact
  Strong understanding of marketing attribution customer segmentation and conversion rate optimization

• Proficiency in analytics tools (e.g. Google Analytics Looker Amplitude) and marketing platforms (e.g. Google Ads Meta Ads Manager TikTok DSPs)

• Experience with marketing automation CRM systems (e.g. Salesforce HubSpot) and pixel/tag management tools

• Strategic thinker with a hands-on metrics-driven approach

• Strong leadership communication and organizational skills

• Comfortable presenting to executive leadership and stakeholders

• Experience in regional or global marketing roles

• Marketing experience at a digital platform app or media company

• Proven track record of developing and bringing strong creative campaigns to market

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.