Performance Marketing Executive
Performance Marketing Executive
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Job Description
Role Overview
We are looking for a results-driven Performance Marketing Executive to join our growth team. Youll be responsible for managing and optimizing paid campaigns across digital channels with a focus on driving efficient acquisition and measurable business outcomes. Ideal candidates will have hands-on experience running ads across Meta Google and other platforms and a solid understanding of performance metrics.
Job Responsibilities:
Plan execute and optimize paid media campaigns across platforms like Google Ads Meta (Facebook/Instagram) and YouTube
Monitor and analyze campaign performance and drive data-led decisions
Build and test ad creatives audience segments and targeting strategies in collaboration with content and design teams
Own daily budget pacing bid strategies and funnel optimization
Report on performance with actionable insights and campaign learnings
Stay updated on platform changes tools and best practices
Collaborate with category product design analytics teams to align on overall growth strategy
What we are looking for:
13 years of hands-on experience in performance marketing (preferably in an agency)
Strong understanding of Google Ads (Search Display YouTube) and Meta Ads Manager
Experience with A/B testing conversion tracking and analytics tools (e.g. GA4 Google Tag Manager etc.)
Comfortable managing monthly ad budgets and performance targets
Analytical mindset with strong Excel/Google Sheets skills
Attention to detail and ability to thrive in a fast-paced outcome-driven setup
Bonus: Experience with edtech lead-gen funnels.
Why Join us:
Join us in shaping the future of learning. Be part of a team thats driven by innovation focused on outcomes and passionate about empowering students across the country. At ALLEN Digital your work will make a measurable impact on millions of lives.
Employment Type
Full-Time
