Marketing Director
Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
JOB PURPOSE
We are looking for a versatile energetic self-motivated individual to develop execute and manage our marketing efforts.
As marketing Director you will develop brand and marketing strategies delegate tasks to the marketing team set and achieve targets and establish relationships with the media and clients. You should be able to build relationships with a variety of professionals.
To be successful you should be a keen multitasker who thrives in a competitive environment. Outstanding candidates have extensive marketing experience and can make decisions under pressure.
PRIMARY RESPONSIBILITIES
- Strategic Planning: Develop and execute comprehensive marketing strategies that align with the companys overall goals and objectives.
- Brand Management: Lead efforts to define communicate and maintain the companys brand identity ensuring consistent messaging across all marketing channels.
- Market Research: Conduct market research to identify target audiences customer needs competitive landscape and emerging trends to inform marketing strategies.
- Campaign Management: Oversee the planning creation and execution of marketing campaigns across various channels including digital traditional social media and events.
- Digital Marketing: Drive digital marketing initiatives including online advertising social media marketing content marketing SEO SEM and email marketing.
- Content Strategy: Develop and manage a content strategy that provides valuable and engaging content to target audiences establishing the company as an industry thought leader.
- Lead Generation: Collaborate with sales teams to develop effective lead generation strategies and tactics that contribute to revenue growth.
- Product Marketing: Work closely with product teams to develop and execute product launch strategies ensuring effective positioning messaging and go-to-market plans.
- Analytics and Reporting: Monitor and analyze marketing campaign performance utilizing data to make data-driven decisions and optimize strategies for better outcomes.
- Team Leadership: Build mentor and lead a high-performing marketing team fostering collaboration professional development and a positive work environment.
- Partnerships and Collaborations: Establish partnerships and collaborations with other organizations influencers and industry players to expand the companys reach.
- Budget Management: Develop and manage the marketing budget allocating resources effectively to achieve marketing goals within financial constraints
JOB QUALIFICATIONS
- BSc in marketing branding business PR or a similar field.
- A minimum of 5 years of experience in similar positions
- Experience in US Market
- Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy decisions product iterations and roadmap prioritization back to data
- Superb marketing and research skills.
- Knowledge and practical experience with SEO digital marketing tools IA and related software.
- Industry Knowledge: Familiarity with the crypto industry and market trends
- Highly observant and analytical.
- Strong leadership skills and the ability to make difficult decisions.
- Experience working at a startup is a plus
- Excellent written and verbal communication
- Thorough and detail-oriented execute high-quality work and keeps the information up-to-date
- Flexible and adaptable can manage change and work comfortably with ambiguity
- Team player works well in a collaborative environment
- Fluent in English and Spanish
Required Experience:
Director
Employment Type
Full-Time
