Data ScientistAnalyst
Data ScientistAnalyst
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
Data Scientist/Analyst Insights Growth SEO and Forecasting
Data Scientists/Analysts are a part of the Digital Media (DMe - Consumer business) and Digital Experience (DX Enterprise business) product analytics teams and operate across a broad spectrum of responsibilities such as web analytics cross-surface data stitching/insights hypothesis testing & optimization SEO analytics forecasting data modeling and data sciences. The analysts are responsible for driving deeper customer analytics and insights using Adobe Experience Cloud (i.e. Adobe Analytics CJA Adobe Debugger) and Big Data Platform (Hadoop/Hive/DBx) to develop deep and meaningful insights across multiple web surfaces. As a member of the global team you will be involved in analytics associated with various surfaces like mobile web apps web products and desktop apps (i.e. Creative Cloud Desktop).
Job Description:
Responsibilities:
- Location - Noida/Bangalore
- Experience - 3 to 5 yrs
- Utilize best-in-class analytics tools including Adobe Experience Cloud (e.g. Adobe Analytics CJA etc.) and Hive/SQL to stitch assess interpret and analyze data to deliver insights and understanding of visitor/customer behavior on key Adobe business surfaces like web mobile web apps desktop apps products checkout flows etc.
- Ability to draw insights from structured and unstructured data. Proactively identify and analyze trends within the data to understand visitor/customer behavior market dynamics and surface performance using associated business performance metrics like Traffic CVR Product mix High Value Actions SEO ranking ARR Product engagement LTV CTR etc.
- To work with Marketing Finance Product and eCommerce teams to understand end to end customer journeys on various surfaces draw insights from the same support RTB process launch measurements and business targets tracking.
- Creation enhancement and application of various models used across teams for Forecasting SEO LTV Optimization Next best action/product Keyword clustering CTR models and more.
- Ownership of SEO analytics including SEO data mart and various dashboards creation and enhancement of statistical and mathematical models for SEO and update the leadership on the evolutions in the SEO space.
- Ownership and sound understanding of the business science and techniques used to set business targets for different Adobe business surfaces using various data science models and forecasting methodologies.
- Review test hypotheses help develop comprehensive growth plans and success metrics along with performing quality assurance on test set ups and targeted audiences. Analyze test results and craft meaningful test summaries to provide interpretation guidance recommendations and actionable insights for key business stakeholders.
- To understand diverse customer intent using voice of the customer analytics and to provide actionable insights for key business stakeholders.
- Ability to parse stitch and draw meaningful insights from different Adobe data sources (online product usage financial etc.) to better understand the cross-surface journeys across and Adobe products to optimize for growth and engagement KPIs agreed upon with products teams.
- Partner with data engineering team to drive creation of reports and dashboards to visually communicate insights effectively. Make complex findings easily understandable by highlighting key takeaways and actionable recommendations.
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Required Experience:
IC
Employment Type
Full-Time
