Head of Performance Marketing | Bankrate

We are seeking a dynamic and highly experienced Head of Performance Marketing to lead Bankrates paid media affiliate distribution CRM acquisition and marketing QA programs. This individual will own the full-funnel performance marketing strategy driving profitable customer acquisition and long-term value through data-driven ROI-focused initiatives. They will oversee a large-scale media budget build and mentor a world-class team and collaborate cross-functionally with analytics product customer success and finance to optimize performance at scale.

*This role is open to remote or hybrid candidates (East coast preference) with hybrid being central to our New York NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

What Youll Do:

• Leadership & Strategy
  • Own and evolve the overall performance marketing strategy for Bankrate aligning tightly with business goals product strategies and customer needs.
  • Build lead and mentor a high-performing team of marketers across paid search paid social video affiliate native display retargeting and emerging platforms.
  • Serve as a thought partner to the CMO and senior leadership team contributing to broader marketing vision and company growth strategy.
  • Establish and track performance goals rooted in LTV:CAC ratios incremental profitability and scalable acquisition growth.

• Acquisition & Channel Management
  • Drive acquisition across all paid media channels: SEM (Google Bing) Paid Social (Meta TikTok LinkedIn) Display Programmatic/Video Native and Affiliate.
  • Oversee CRM-driven acquisition and lifecycle marketing leveraging email SMS and push to improve retention and consumer value.
  • Manage a large-scale media budget allocating spend based on performance LTV insights and strategic growth and scale new customer acquisition opportunities through experimentation partnerships and innovation.

• Optimization Analytics & QA
  • Partner with analytics and finance teams to define KPIs LTV:CAC ratios attribution models and incrementality testing frameworks.
  • Oversee rigorous experimentation across creative audience segmentation bidding strategies and funnel optimization.
  • Drive continuous improvement through insights automation and AI-driven performance optimization.
  • Lead the marketing QA function ensuring campaign execution is accurate compliant and brand-safe across all acquisition channels.

• Cross-Functional Collaboration
  • Collaborate closely with product marketing operations CRM brand and engineering teams to ensure marketing efforts are tightly integrated across the customer journey.
  • Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space.
  • Partner with Finance on forecasting budgeting and performance reporting.

What Were Looking For:

• Experience
  • 12 years of experience in performance marketing paid media or digital growth with at least 57 years in senior leadership roles.
  • Proven track record of scaling paid media budgets efficiently and profitably preferably in financial services where funded accounts are the reward function.
  • Experience managing large multi-channel media budgets ($25M annually).
  • Experience overseeing marketing QA and compliance-sensitive campaigns at scale.
• Skills
  • Deep expertise in digital performance marketing platforms (Google Ads Meta Ads Manager DV360 affiliate networks etc.).
  • Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus.
  • Strong leadership and team development skills with a collaborative empowering management style.
  • Outstanding communication and stakeholder management abilities comfortable working across executive technical and creative functions.
  • Innovative data-first mindset with a track record of experimentation learning and scaling what works

Compensation:

• Compensation Range: $220000 - $310000 per year equity
• New York Compensation Range: $275000 - $387500 per year equity

*Note actual salary is based on geographic location qualifications and experience

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• Health Insurance Coverage (medical dental and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.

Who We Are:

Bankrate is redefining the future of financial decision-making. For nearly five decades weve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today were evolving from a marketplace into a next-generation technology platformunderpinned by proprietary data AI-driven innovation and deep enterprise integrations. With our track record of delivering consumers quantifiably better offersfor example on home loans where we lead the marketBankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships and launch unique consumer product applications were building a more efficient personalized and connected financial ecosystemone grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact

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