Account Based Marketing Manager ANZ

Position location - Sydney

About the Role

Cloudflare is redefining how enterprise IT operates establishing its own category with annual growth exceeding 40%.

We are seeking a highly motivated and experienced Strategic Account-Based Marketing (ABM) Specialist to design and deliver innovative full-funnel campaigns targeting our most strategic accounts across Australia and New Zealand. This role will report directly to the Senior Marketing Manager ANZ and will work closely with the broader APAC Marketing team and the ANZ sales organisation.

In this high-impact role youll put your creativity and marketing expertise to work to develop launch manage and measure ABM programs tailored to strategic accounts and industry verticals. These programs will help penetrate aligned target accounts with defined stakeholders in meaningful ways to increase engagement drive pipeline and contribute directly to revenue generation.

What the Job Involves

• ABM Orchestration: Drive the orchestration of ABM initiatives by working closely with sales to create and refine target account lists while coordinating sales and marketing activities to engage high-value accounts. Ensure messaging across channels is timely personalised and aligned with account-specific needs.
• Account-Based Marketing Strategy & Execution: Partner with internal teams to create and activate a marketing plan targeting strategic ANZ accounts. Collaborating on landing pages content development direct mail digital campaigns vertical trade shows and hosted C-level events.
• Innovation & Personalisation: Continuously explore innovative ways to personalise the account-based experience leveraging AI and machine learning to deliver highly relevant scalable personalised experiences.
• Measurement & Reporting: Analyse measure and report the impact of ABM campaigns across key metrics (stakeholder reach engagement meetings booked pipeline and influenced revenue). Leverage Salesforce/Tableau to track ROI manage budgets and prioritise tactics/channels effectively.
• Internal Champion: Act as the champion of strategic ABM within Cloudflare building a strong data-backed narrative around its impact on penetrating large accounts. Collaborate on launches manage timelines and drive cross-functional orchestration with account teams while maintaining account audiences in ABM platforms like champion the adoption of DemandBase across strategic AEs and BDRs ensuring they maximise the platforms potential.
  
  

Key Responsibilities

• Develop and execute account-focused ABM programs to drive engagement and revenue.
• Build and run full-funnel campaigns using a mix of online/offline tactics aligned with pipeline and revenue goals.
• Partner with sales teams to accelerate deal cycles and influence revenue from enterprise accounts.
• Create personalised account experiences tailored to technical and executive stakeholders.
• Lead integrated campaign execution from strategy through to measurement.
• Apply data-driven insights to refine campaigns and optimise ROI.
• Stay current with digital marketing trends ABM innovation and AI-driven personalisation.
  
  

Who You Are

• 10 years of marketing experience with 3- 5 years of experience in developing and executing ABM programs and/or vertical campaigns (ideally in enterprise SaaS networking or cybersecurity).
• Proven track record in meeting/exceeding MQA QBG and pipeline influence targets.
• Strong experience with ABM frameworks
• Deep expertise in personalisation tactics with campaigns built for both technical and executive stakeholders.
• Highly creative with a history of innovative account-specific campaigns.
• Proficient in Salesforce DemandBase analytics/BI tools (Google Analytics Tableau etc).
• Strong project management communication and presentation skills with sharp attention to detail.
• Analytical and insight driven with a clear ability to translate data into actionable campaign improvements.
• Collaborative but also an independent self-starter comfortable in high-growth environments.
• Knowledge of the cybersecurity market and technologies is a strong plus.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.