Communications and Marketing Director

The Communications and Marketing Director is responsible for the institutional communications and marketing efforts for Georgetown College and works closely with the admissions and advancement teams to further the enrollment and fundraising programs at the College. The Communications and Marketing Director is skilled at creating and managing original content across a variety of media platforms and possesses excellent writing editing and editorial judgment skills. This position is responsible for creating and maintaining engaging and effective content for the marketing and communications outlets for Georgetown College including the website social media platforms digital and print publications news and broadcast formats. This position is primarily tasked with telling the story of Georgetown College to different audiences on different channels. Help coordinate responses to any major occurrence on campus with the Georgetown College administration; communicate with local news agencies on the website social media and via email marketing. This position is essential in making sure that the Colleges marketing campaigns and mission are reflected within approved brand standards. This position also ensures that material is updated with relevant and timely news information and features that enhance awareness of the contributions accomplishments and strengths of the College and its departments programs faculty students and alumni. The Director of Communications and Marketing is a positive member of the team and the College community maintains a mission-driven approach to work and promotes a welcoming culture.

EXPECTATIONS OF EMPLOYEE

Adheres to College Policy and Procedures

Acts as a role model within and outside the College

Performs Duties as workload necessitates

Maintains a positive and respectful attitude

Communicates regularly with supervisor about Department issues

Demonstrates flexible and efficient time management and ability to prioritize workload

Consistently reports to work on time and prepared to perform duties of the position

Meets Department productivity standards ESSENTIAL DUTIES

Understanding and appreciation for the educational mission and purpose of Georgetown College

Excellent interpersonal and writing skills; ability to use multiple writing/editing software programs website and social media content strategy and management

Proficient project management skills and ability to successfully meet deadlines while working on multiple projects and overseeing all aspects of production including collaborating on the graphic design of communications pieces

Ability to interact in positive collaborative relationships with faculty staff administrators students alumni donors and the community in an effort to manage the process for collecting archiving and deploying articles/stories in all publications

Research interview write proofread edit and manage the production and serve as Editor of the Georgetown College Magazine including planning content making assignments researching obtaining background information and conducting interviews in preparation for writing materials. Produce two magazines annually.

Ability to think strategically and work to increase the Colleges digital presence ensuring all communications reflect the Colleges mission and promote the reputation of Georgetown.

Knowledge of and proficiency in essential components of social media such as Facebook Twitter Instagram LinkedIn WhatsApp TikTok Flickr etc. and actively monitor engagement on all online platforms and oversee social media calendar.

Clear understanding and adherence to copyright regulations and privacy laws including obtaining and maintaining records of necessary permissions to feature individuals in College communications

. Actively promote the culture of Georgetown both internally and externally while maintaining a strong understanding of academics athletics student-lead initiatives and many programs at the College 2

High level of expertise in digital communications technologies including email marketing website CMS etc.

Exceptional organizational skills and attention to detail to manage monthly reports on social media website email marketing and other key performance indicators.

Knowledge of Google Analytics SEO SEM Drupal WordPress Zoom Adobe Acrobat Pro and Adobe CC are a plus. Proficiency in MS Word PowerPoint Excel and Outlook.

Provide strategic comprehensive project management and reports on audience engagement

Foster creative concepts while writing compelling content in a high-energy and production-focused environment

Manage external vendors such as print and mail fulfillment

Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive respectful learning environment for all staff faculty and students.

SUPERVISORY RESPONSIBILITIES Student workers as needed.

KNOWLEDGE SKILLS & ABILITIES To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience -- Bachelors degree (B.A.) from four-year college or university; or three to five years related experience and/or training; or equivalent combination of education and experience. Masters Degree (M.A.) and experience in private liberal arts education or nonprofits are a plus

Communication / Language -- Requires effective oral and written communication skills excellent interpersonal skills. Must be able to work independently and be self-motivated and detail-oriented with strong project management skills. Ability to multitask and prioritize work appropriately. Ability to write speeches and articles for publication that conform to prescribed style and format. Effectively present information to all constituents

. Reasoning -- Ability to define problems collect data establish facts and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Certificates Licenses Registration Valid drivers license and background checks required

Computer Literacy / General Office Equipment -- Advanced computer literacy. Knowledge of Adobe Acrobat Pro Expert knowledge of MS Office including PowerPoint Word and Excel.

PHYSICAL DEMANDS / WORK ENVIRONMENT

Regularly:Sit and Talk or hear

Frequently Use hands to finger handle or feel o Reach with hands and arms

Occasionally Stand and walk o Stoop kneel crouch crawl o Climb or balance o Lift and/or move up to 25 pounds o Outside weather conditions

Vision Close vision Ability to adjust focus

Noise o Moderate

Stress o Moderate

Normal Work Schedule

Monday Friday o 8:00 a.m. to 5:00 p.m. with an hour for lunch. Outdoor evening and weekends as needed