Service Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is a 10-month contract position which focuses on developing and executing marketing plans and communication strategies to enhance the Ford Service brand image and inform customers about service events. It also involves analyzing business performance and creating marketing campaigns specifically designed to stimulate the sale of spare parts working closely with internal teams and dealers.
Responsibilities
Main responsibilities:
- Develop Accessories and Extended Service Business products
- Communication Plan & Promotion campaigns to create Sales and Service retention
- Report & Sales Tracking
- Dealer Interface SPOC
Service Marketing Communication to improve Service image
- Develop and execute the Ford Service Brand Plan that details the marketing and sales activities of the Ford Customer Service Division
- Prepare the Annual Quarterly and Monthly Fixed and Variable Marketing Budget Plan and Communication Strategy.
- Develop Ford Service Communication Plan to notify customers and the public about Customer Service Events that will lead to improve sales service retention and the overall brand image of Ford Service.
- Work closely with Zone Managers and other functions in preparing and implementing Service Communication
- Take lead in any Service Marketing/ Customer Communication projects
- Attend other marketing activities / projects
Service Marketing Activities to promote Spare Part sale
- Monthly/ Quarterly business analysis.
- Develop Service Marketing Campaigns to stimulate sales of product commodities From the Business Case Analysis to Campaign Objective Setting Scheduling Communication Planning (internal and external) Payment/Reimbursement and Post-campaign Analysis
- Work closely with Sales Zone Managers and Marketing & Sales Team to identify opportunities to maximize Variable Marketing by utilizing ancillary products in vehicle promotions.
- Work closely with Service Zone Manager to support Dealer in implementing their own service marketing events/ activities
Compliance:
- Maintain & apply quality control system in working area
- Comply with Internal policies Code of Conduct procedures of the Company issued from time to time.
- Complete all compliance training as required by Corporate Compliance Office.
Any other tasks as assigned by direct Supervisor or Head of Department based on Business requirements
Qualifications
Education: Bachelors degree in Marketing Economics Commerce/Trading Business Admin Automotive Engineering/Mechanics
Experience: At least 3-year experiences in service marketing in Automotive industry
Key Skills & Competencies:
- Customer Service experience.
- Good at English (Writing Speaking & Listening) and MS Office (Word/Excel Power Point).
- Good communication and interpersonal skills (negotiation coordination presentation)
- Good analytical skill.
- Creative teamwork careful and capable to learn new concepts
- Good at customer satisfaction-oriented mindset
Others:
- Experience in servicemarketing aftersales service/products is a plus
- Business Acumen is a plus
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.
