Vitiligo HCP Marketing Director, Litfulo
Vitiligo HCP Marketing Director, Litfulo
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$ 156600 - 261000
1 Vacancy
Job Description
As Pfizer endeavors to expand its leadership in dermatology we are preparing to launch a second indication for LITFULO in mid-2027 for the treatment of non-segmental June 2023 LITFULO was approved to treat severe alopecia areata for ages 12 and achieved #1 prescribed status in 2025 despite being the second JAK to launch in market.
In 2027 there will be fierce competition within the JAK category for vitiligo. LITFULO is tracking to be the 3rd JAK to launch in market after topical Opzelura and oral RINVOQ. The Vitiligo HCP Marketing Director will be integral to the LITFULO marketing team in delivering excellence launch preparation and through to its first launch year and beyond.
The US LITFULO team comprises a group of talented diverse tenacious colleagues and attracts colleagues focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt we remain focused on building an excellent innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizers values and to be the catalyst for every team members success. We harness our individual and collective strengths and embrace the courage to pursue boldness.
This is a tremendous opportunity for an experienced HCP marketer to lead several bold initiatives and demonstrate significant leadership across the marketing and cross functional team.
The Vitiligo HCP Marketing Director LITFULO will be responsible for preparing for the launch of LITFULOs second indication. This will include unbranded and branded campaign messaging CVA/iDetail and website development assets production strategy and tactical development and media planning.
This position will be supported by a Senior Manager and will report into the US Litfulo Brand Lead.
ROLE RESPONSIBILITIES:
The Vitiligo HCP Marketing Director for LITFULO will be accountable for the development and execution of HCP strategies and tactics that maximize HCP engagement and drive LITFULO business growth. Specific responsibilities include but are not limited to:
- Development of best-in-class HCP campaign to drive HCP awareness and action in partnership with Global Vitiligo HCP lead
- Support development and execution of insights-driven long and short-term HCP strategy and tactics.
- Develop and execute branded HCP tactics across omnichannel ecosystem
- Support media strategy budget and plan across omnichannel ecosystem including innovation.
- Lead analysis and development of future audience segmentation builds in close collaboration with IIS and CMO/media
- Develop holistic learning and measurement plan monitoring key metrics to evaluate the implementation and ROI of key HCP marketing initiatives and optimize accordingly to maximize plan output.
- Collaborate with global marketing the US Consumer and Access teams US LITFULO Alopecia Areata team cross functional partners (CMO I&I IIS MGIDN PR RC etc.)
- Champion innovation seek learnings from other brands and other industries to elevate and amplify approach.
- Mentorship of Senior Manager
Qualifications
Must-Have
- 8 years of broad pharmaceutical experience with a minimum of 4-5 years of US marketing experience
- US HCP brand marketing experience is required.
- Prior experience with new indication or campaign launch
- Proven track record of working cross-functionally and driving cross-functional groups to alignment and action
- Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills.
- Excellent analytic and problem solving and planning capabilities.
- Proactive self-starter who has the initiative to function autonomously
- Strong business acumen with proven communication skills for a wide variety of audiences including senior leadership.
- Strong team player.
Nice-to-Have
- Experience in dermatology Rx category
- High learning agility and ability to strategically and purposefully lead others through ambiguity and change.
- Ability to work in white space (without road map) detail oriented action driven and creative mindset.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:Hybrid
Other Job Details:
Last day to apply: October 8 2025
The annual base salary for this position ranges from $156600.00 to $261000.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Required Experience:
Director
Employment Type
Full-Time
