Job Summary IEEE Spectrum seeks a dynamic Product Manager to drive its audience growth and advertising revenue. This role requires at least 5-7 years of product management experience ideally within digital media or publishing combined with strong analytical skills and expertise in Google Analytics BI tools A/B testing and SEO. The ideal candidate will craft and execute a digital product roadmap that enhances user engagement and ad performance while efficiently managing cross-functional teams using Agile and Lean methodologies. Proficiency in direct advertising and audience targeting is essential to innovate and optimize IEEE Spectrums omni-channel offerings.
Key Responsibilities
Analytical & Technical Skills
Proficiency in Google Analytics (GA4) Google Tag Manager and other reporting tools to track user behavior ad performance and content engagement.
Ability to analyze traffic sources audience demographics and conversion rates to inform product decisions.
Experience with A/B testing knowledge of SEO optimization (qualitative and technical) and data-driven decision-making to improve user experience and monetization.
Familiarity with BI tools (e.g. Tableau Looker) for advanced data visualization and reporting.
Understanding of HTTP - how the web works and some knowledge of HTML and CSS
Product & Business Strategy:
Develop and execute a product roadmap aligned with IEEE Spectrums digital growth strategy including business case development forecasting and budgeting
Identify new revenue opportunities including premium content subscriptions sponsored content integrations and bundled product packaging with other IEEE business unit subscription products.
Ensure the product experience aligns with both user expectations and advertising revenue goals.
Work closely with editorial sales and engineering teams to enhance digital products ad placements and content distribution.
Project Management & Collaboration
Strong project management skills with the ability to prioritize tasks and manage multiple stakeholders across design marketing editorial and back-office functions for multiple simultaneous projects competing for resources and com
Excellent communication skills that span the ability to translate business needs into technical requirements for developers and designers to the ability to create executive-level presentations.
Experience with Agile / Lean methodologies; experience with Kanban boards and Gannt charts in developing and managing project timelines and critical path determination.
Digital & Advertising Expertise
Knowledge of direct ad sales programmatic advertising and audience targeting in a media environment.
Understanding of ad tech platforms like Google Ad Manager (GAM).
Familiarity with content management systems (CMS) and user experience best practices.
Education
Bachelors degree or equivalent experience Req
Masters or other advanced degree Pref
Work Experience
4-7 years Experience in product management in digital media publishing or advertising-driven businesses preferably in digital publishing journalism or a media organization; strong understanding of omni-channel publishing models advertising strategies and audience engagement metrics for products that include websites newsletters social media and sales funnels. Req
Bonus: Passion for technology and engineering content; experience working with subscription models paywalls or membership businesses and programs. Pref
Other Requirements: As defined in IEEE Policies individuals currently serving on an IEEE board or committee are not eligible to apply.
PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support this includes all persons in F (both CPT and OPT) J H L or O status.
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