Performance Marketing & Retail Media Manager Royal Canin, Mumbai

Role : Performance Marketing & Retail Media Manager

Location : Mumbai

Job Responsibilities
1. Strategic Planning & Account Development

• Define the performance marketing strategy per account: Amazon (Search DSP Display) Blinkit & Zepto (visibility & assortment optimization) Swiggy Instamart (occasion-based discovery) Social Commerce (Instagram Shops WhatsApp commerce).

• Build annual joint business plans (JBPs) with e-commerce sales teams and align with global/regional priorities.

• Identify white spaces for growth (new SKUs seasonal campaigns category expansion).

2. Performance Marketing & Retail Media Execution

• Own Amazon Sponsored Ads strategy search DSP and display campaigns to achieve target ACoS and ROAS.

• Plan and deploy Blinkit Brand Ads Zepto Spotlight Swiggy Instamart banners for maximum share of voice.

• Run full-funnel shoppable ad campaigns (Meta Dynamic Ads Instagram Reels with product tags influencer-driven clicks-to-cart).

• Maintain weekly dashboards for CTR CVR cost-per-click cost-per-acquisition and share of search.

• Apply a testlearnscale methodology to creative bids and budgets for continuous improvement.

3. Social Commerce & Influencer-Led Commerce

• Lead social commerce initiatives integrating Instagram Shops and WhatsApp commerce pilots.

• Partner with influencers to create shoppable content (Reels lives pet education content) and track sales attribution via UTM links.

• Collaborate with performance marketing agencies to optimize audience targeting remarketing and conversion campaigns.

4. Content Merchandising & Consumer Experience

• Oversee A content PDP SEO ratings & reviews and brand storytelling across platforms.

• Ensure consistent creative excellence across retail media social media and campaign assets.

• Plan platform-specific hero creatives and carousels for major tentpoles (Prime Day Big Basket Fest Blinkit/Zepto sales).

5. Data Analytics & Insights

• Build integrated media and sales dashboards across e-commerce q-commerce and social commerce.

• Monitor competitive share of search SOV and benchmark ROAS against peers.

• Provide post-campaign analysis and translate insights into future media plans.

6. Capability Building & Org Training

• Train marketing & sales teams on performance media retail media and social commerce fundamentals.

• Develop internal playbooks & SOPs for Amazon advertising q-commerce activations and shoppable content.

• Embed performance marketing KPIs into cross-functional planning processes.

Key Performance Indicators (KPIs)

• % Growth in e-commerce & q-commerce GMV vs. LY and plan

• ROAS ACoS CTR CVR vs. benchmarks

• Share of search growth across Amazon and key platforms

• Contribution of social commerce to total sales

• Ratings & reviews improvement PDP health score

• Number of trained internal stakeholders and adoption of playbooks

Qualifications & Skills

• 610 years of experience in performance marketing retail media or e-commerce marketing (FMCG or consumer brands preferred).

• Expertise in Amazon Ads DSP Meta shoppable ads and q-commerce media tools.

• Proven track record of driving measurable growth through performance campaigns.

• Analytical mindset strong Excel/dashboard fluency and ROI optimization skills.

• Excellent cross-functional collaboration and stakeholder management abilities.

• Experience in team training or capability-building initiatives is a plus.