ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting sales strategy data-driven insights and talent optimization Elevate gives its clients a competitive edge in the fight for peoples precious time and attention. Established in 2018 Elevate set out to help sports teams and leagues spark innovation and drive the years since the world of sports has transformed today standing at the convergence of media entertainment and consumer brands with Elevate supporting some of the worlds most ambitious businesses across these sectors. Elevates proprietary technology data sources and software products combined with our thoughtful insights and people-centric approach give clients a 360-degree view of their customers underpinning intelligent decision-making on marketing spend growth strategy and more.
Our team of 400 employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what weve been up to follow Elevate on
X LinkedIn and Instagram.
ABOUT USF ATHLETICS:The University of South Florida located in vibrant Tampa Bay is a member of the American Athletic Conference and sponsors 21 varsity sports. With a new on-campus stadium opening in 2027 USF is poised for significant growth in fan engagement donor support and commercial partnerships.
ROLE OVERVIEW:
The University of South Florida Athletics Department is seeking a strategic detail-oriented Email & SMS Marketing Analyst to join our team. This position is primarily responsible for overseeing the planning prioritization and coordination of digital communications across email and SMS. The role ensures that campaigns are timed appropriately aligned with departmental goals and do not oversaturate specific audiences. While some hands-on campaign building is required the primary emphasis is on strategic management cross-department collaboration and data-driven decision-making.
RESPONSIBILITIES:
Strategic Leadership
- Campaign Planning & Coordination: Manage the department-wide communications calendar to ensure messaging is strategically timed and sequenced.
- Audience Oversight: Develop segmentation strategies that minimize message fatigue while maximizing engagement.
- Prioritization & Resource Allocation: Serve as the central point for managing requests balancing tactical execution with strategic needs.
- Cross-Functional Collaboration: Work closely with Ticket Sales Partnerships Marketing and Game Operations to align communications with revenue and engagement objectives.
- Analytics & Insights: Use Tableau and other tools to track performance identify trends and recommend strategic improvements.
- Best Practices & Standards: Establish and maintain communication guidelines for testing personalization segmentation and compliance.
Tactical Execution
- Campaign Deployment: Build and send e-blasts newsletters automated journeys SMS campaigns and promotional messages as needed.
- Platform Expertise: Utilize Salesforce Marketing Cloud HubSpot and related platforms to execute campaigns.
- Optimization: Conduct testing and implement enhancements to improve engagement and conversions.
QUALIFICATIONS:
- Bachelors Degree in Marketing Communications or related field.
- 12 years of professional experience in email and/or SMS marketing (sports/entertainment experience strongly preferred).
- Proficiency with major email platforms familiarity with Hubspot preferred.
- Proven ability to manage multiple priorities deadlines and stakeholder requests.
- Strong organizational skills with the ability to balance tactical execution against broader strategic goals.
- Knowledge of HTML/CSS preferred; design skills (Canva Adobe Creative Suite) a plus.
- Excellent communication skills and a passion for college athletics.
POSITION AND BENEFIT DETAILS:
- Compensation: $55000- $65000
- Full Time Non- Exempt
- Medical Dental Vision Life Short-Term & Long-Term Disability Insurance FSA HSA and more
- 401k Employer Match after meeting eligibility requirements
- 14 Paid Holidays
- Unlimited PTO
WORKING CONDITIONS
Location
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and the range may be modified in the future. This range is only applicable for jobs to be performed in Tampa FL. An employees pay position within the salary range will be based on several factors including but limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process you may contact us at emailprotected
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications merit and business need without regard to race color religion gender sexual orientation national origin disability status protected veteran status genetic information or any other characteristic protected by applicable law.