Senior Category Manager, Home

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Were driven by progress and thrive on the challenge of relentless improvement.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Senior Category Manager youll play a critical leadership role in shaping and accelerating the Home category across Germany Switzerland and Austria (DACH). You will partner with the Head of Home to create and deliver integrated marketing and commercial strategies designed to drive sales growth expand market share and strengthen Dysons brand equity. Your remit spans crafting impactful competitor-beating brand communications owning business outcomesincluding co-owning the category P&L and shaping budgets and investmentsand championing innovation through data-driven insights and a culture of continuous improvement.

Collaboration will be at the heart of your role as you work closely with cross-functional teams including PR Communications Digital E-commerce Retail and Finance and lead on everything from campaign creation to product launches and performance reviews. As a people leader you will inspire and develop your team fostering a high-performance environment defined by empowerment learning and growth.

Key responsibilities include:

• Delivering integrated marketing and commercial strategies for the Home category in DACH driving sales growth and ensuring all brand messaging aligns with Dysons positioning across every channel.
• Collaborating with internal teams to build and execute impactful campaigns across platforms including TV digital in-store and events while forging strong partnerships across PR Communications and Digital.
• Leveraging consumer market and competitor data to inform strategy highlight opportunities for category innovation and growth and actively reviewing performance with leadership to optimize business objectives.
• Steering product ranging forecasting and partnering with e-commerce and retail teams to guarantee successful launches availability and market-leading execution.
• Managing budgets investments and the category P&L to maximize commercial impact in partnership with Finance.
• Empowering developing and inspiring your team focusing on continuous feedback growth and succession.
• Leading special projects and cross-functional initiatives to drive category leadership and embed Dysons values.
• Promoting a culture of experimentation knowledge sharing and agility proactively driving improvements in how we work and succeed.

About you

• At least 5 years experience in marketing or category management with a history of successful product launches
• Experience in brand management and cross-channel marketing communications
• Working proficiency in German with strong skills in both written and spoken communication
• Skill in marketing analysis financial planning and ROI evaluation
• Proven ability to challenge the status quo and deliver innovative solutions
• An effective communicator presenter and influencer
• Passionate about marketing with strong knowledge of market trends
• Experience in media or e-commerce is a plus
• Background in line management/team leadership preferred
• Strategic collaborative and eager to learn
• A confident team player with a positive supportive attitude

Benefits

At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.

Working policy

At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement.

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.