Senior Marketing Manager – Light Commercial Vehicles (LCV) Milan, Italy
Senior Marketing Manager – Light Commercial Vehicles (LCV) Milan, Italy
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Job Description
We are looking for an experienced Senior Marketing Manager LCV (Light Commercial Vehicles) to lead the European product marketing for our commercial vehicle range in terms of product portfolio go-to-market strategy and long-term competitiveness.
Responsibilities:
- Own the product lifecycle management for the LCV range from conception launch and evolution to end-of-life.
- Develop and execute mid- and long-term product strategies aligned with business goals market trends and customer needs.
- Sales and technical support to sales department.
- Conduct competitive and market analysis to identify emerging opportunities and areas for product innovation.
- Lead cross-functional collaboration with Sales R&D Aftersales and Communications
- Define and optimize product positioning USPs pricing structures and overall value proposition.
- Monitor product performance (volume mix profitability market share) and recommend corrective actions where needed.
- Support and manage converters
Your profile:
- Minimum of 710 years of experience in LCVs.
- In-depth understanding of the LCV market sales channels and industry trends.
- Strong analytical mindset combined with a commercial and strategic approach.
- Fluent in English;
What We Offer:
- Competitive compensation based on experience and performance.
- Health insurance (Metasalute) and meal vouchers.
- Company-wide and department teambuilding events.
- The opportunity to contribute to Europes transition to zero-emission transportation and the decarbonization of the economy.
Location: Milan Italy
About BYD Group
Established in February 1995 BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile rail transit renewable energy and electronics.
Committed to fulfilling a better life through technological innovations BYD Group leverages a powerful network of over 40 subsidiaries and 700000 employees worldwide in over 400 cities of 79 countries actively drive the implementation of comprehensive zero-emission and emission reduction 2023 BYD Auto sold 3.02 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV January 2024 BYD became the Official Partner of UEFAEURO 2024providing green mobility services for the championship.
BYD shoulders the responsibilities and duties of the era firmly embraces the tides of automobile electrification and intelligence and establishes itself as the leader of new energy vehicles in China and the world as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic
Employment Type
Full Time
