Media Buying Specialist

Lija - Malta

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our client is a structured well established online gaming group with a decades long presence across their core markets. Operating multiple brands in Casino Live Casino and Sportsbook. They are no seeking to recruit an Media Buying Specialist to join their team in Malta.

Tasks

As Media Buying Specialist you will plan buy and optimise DSP led display/video/native campaigns broker private marketplace & programmatic guaranteed deals buy and optimise Paid Social campaigns and master our tracking/martech stack across platforms. Youll collaborate with the rest of the acquisition department to drive efficient REGs FTDs and NGR at scale.

Responsibilities

Translate growth targets into channel plans across Display Programmatic Video Native and Paid Social.
Build test and learn roadmaps (formats audiences bidding frequency creatives landers).
Operate DSPs (e.g. QuantCast PixelBright Xandr Pubmatic DSP): campaign setup pacing bid strategies audience layering brand safety controls.
Deploy 1P/2P/3P audiences contextual lookalikes; manage allow/deny lists frequency dayparting.
Source and negotiate PMP/PG deals with premium publishers sports verticals odds/score portals and mainstream media; manage IOs floors and delivery SLAs.
Maintain a deal library with performance benchmarks and renewal cadences.
Own tagging and attribution across GA4 postbacks/UTMs serverside tracking.
Traffic and version creatives in Bannerflow; coordinate HTML5 production dynamic feeds and localisation.
Run preflight checks (specs weights clickTags) brand/claim compliance and A/B variant libraries.
Monitor and improve efficiency daily: pacing win rates supply mix frequency capping creative fatigue viewability.
Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.

KPIs (owned/primary)

Cost per REG Cost per FTD eCPA ROAS / Cost per NGR
Unique Clicks CTR CVR FTD rate
Quality & safety: viewability (avg %) brand safety

Requirements

3-5 years in programmatic/media buying (iGaming or closely regulated verticals preferred).
Hands on DSP experience and direct publisher deal making.
Strong command of tagging UTMs and attribution concepts.
Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
Analytical detail oriented comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
Excellent English; German and/or Turkish beneficial.

Tasks

Responsibilities

Translate growth targets into channel plans across Display Programmatic Video Native and Paid Social.
Build test and learn roadmaps (formats audiences bidding frequency creatives landers).
Operate DSPs (e.g. QuantCast PixelBright Xandr Pubmatic DSP): campaign setup pacing bid strategies audience layering brand safety controls.
Deploy 1P/2P/3P audiences contextual lookalikes; manage allow/deny lists frequency dayparting.
Source and negotiate PMP/PG deals with premium publishers sports verticals odds/score portals and mainstream media; manage IOs floors and delivery SLAs.
Maintain a deal library with performance benchmarks and renewal cadences.
Own tagging and attribution across GA4 postbacks/UTMs serverside tracking.
Traffic and version creatives in Bannerflow; coordinate HTML5 production dynamic feeds and localisation.
Run preflight checks (specs weights clickTags) brand/claim compliance and A/B variant libraries.
Monitor and improve efficiency daily: pacing win rates supply mix frequency capping creative fatigue viewability.
Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.

KPIs (owned/primary)

Cost per REG Cost per FTD eCPA ROAS / Cost per NGR
Unique Clicks CTR CVR FTD rate
Quality & safety: viewability (avg %) brand safety

Requirements

3-5 years in programmatic/media buying (iGaming or closely regulated verticals preferred).
Hands on DSP experience and direct publisher deal making.
Strong command of tagging UTMs and attribution concepts.
Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
Analytical detail oriented comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
Excellent English; German and/or Turkish beneficial.