Social Media, Influencer & Partnerships Manager Herbal Goodness
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Job Location:
McKinney, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Job Title: Social Media Influencer & Partnerships Manager
Location: Remote
Department: Marketing
Reports To: Chief Marketing Officer/Marketing Lead
About Herbal Goodness
Herbal Goodness is a premium provider of organic superfoods and herbal supplements. Our purpose is twofold: to empower global wellness and to give back10% of our profits fund the education of African girls through the WAAW Foundation.
We are seeking a Social Media Influencer & Partnerships Manager to own Herbal Goodness influencer and partnership strategy. This role combines relationship-building with data-driven execution to expand our reach strengthen brand credibility and drive sales through authentic voices in wellness nutrition and lifestyle.
Key Responsibilities
- Develop and execute Herbal Goodness influencer marketing strategy across Instagram TikTok YouTube and wellness communities.
- Identify vet and onboard influencers ambassadors and affiliate partners who align with the brands mission and values.
- Manage contracts deliverables and content calendars for influencer collaborations.
- Build strong long-term advocacy programs with micro- and nano-influencers.
- Track and optimize campaign performance: engagement reach referral traffic conversions and ROI.
- Partner with content community and data teams to amplify influencer-generated content across all channels.
- Ensure compliance with FTC endorsement guidelines and regulations governing wellness-related claims.
Success Metrics
- Increase influencer-driven traffic by 25% within 12 months.
- Deliver 1015% of new customer acquisition through influencer campaigns.
- Achieve a 5:1 ROI on influencer marketing investments.
- Establish 50 active influencer/affiliate partnerships in the first year.
- Contribute to driving 100% revenue growth within first 12 months
Qualifications
- 24 years of experience in influencer or partnership marketing (wellness nutrition or consumer goods preferred).
- Strong network of influencer contacts in health wellness or lifestyle.
- Hands-on experience with influencer platforms/tools (e.g. AspireIQ Grin Upfluence Traackr).
- Excellent negotiation communication and relationship management skills.
- Analytical mindset with proven ability to measure report and optimize campaign results.
- Familiarity with compliance and regulatory standards for endorsements in the wellness sector.
Why Join Us
At Herbal Goodness youll shape the external voice of our brand by connecting with authentic advocates and communities. This role offers the chance to combine creativity with data-driven influence while building lasting partnerships that amplify wellness and social impact worldwide.
Required Experience:
Senior IC
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Super food & herb plant based wellness apothecary: Papaya leaf platelet, immunity, digestion, anti aging, hormone balance, stress, gut, beauty pain & more. Graviola Soursop Guava Bamboo herbal teas green powders Juice Smoothie Supplements & Seeds - Women & minority owned social impact ... View more
