Business Development Representative

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At Varicent were not just transforming the Sales Performance Management (SPM) marketwere redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies maximize seller performance and unlock untapped potential. Varicent stands at the forefront of innovation celebrated as a market leader in the2025 Forrester Wave Report for SPM2023 Ventana Research Revenue Performance Management (RPM) Value IndexGartner Peer Insights2024 Gartner SPM Market Guide andG2.Our solutions are trusted by a diverse range of global industry leaders like T-Mobile ServiceNow Wawanesa Bank Shaw Industries Moodys Stryker and hundreds more. Heres why youll thrive at Varicent:

Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse collaborative and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.

Join us at Varicentwhere your talent and ambition meet limitless opportunities for success!

At Varicent we value the unique backgrounds experiences and perspectives each Varicent employee brings to our workplace every day. Every team member contributes to building a workplace where we are bold kind and curious values that fuels our growth across the globe.

We are seeking a high performing Business Development Representative to join our NA team with a focus on prospecting into insurance this role youll leverage a multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and grow pipeline. Youll also be supported by a growing suite of AI enabled tools.

The successful incumbent will follow up on inbound marketing qualified leads as well as identify suitable accounts and prospects within their territory to reach out via email phone and social media positioning the Varicent value propositions; with a view of qualifying and arranging initial meetings and creating new opportunities.

Qualified opportunities have an identified key influencer or decision-maker identified business pains and an appetite to address them along with a next step immediate or deferred.

What Youll Do:
Generate qualified opportunities within insurance companies through a mix of outbound prospecting (phone email social selling) and inbound lead follow-up
Leverage AI-driven tools to identify buying signals and tailor outreach
Research target accounts and identify key stakeholders industry trends and business needs using both traditional and AI-supported methods to map stakeholders uncover pains and align outreach to relevant business priorities
Conduct initial qualification conversations with insurance prospects positioning Varicents solutions effectively
Qualify leads using sales methodologies such as MEDDICC
Collaborate closely with Account Executives and marketing to align messaging and pipeline development strategies in the insurance vertical
Maintain accurate and up-to-date information in Salesforce and engagement tools (e.g. Salesloft)
Continuously refine outreach tactics based on performance metrics and feedback
Contribute ideas to improve campaign content and team processes

What Youll Bring:
12 years of experience in a SaaS sales business development or SDR/BDR role
Proven ability to consistently meet or exceed prospecting and meeting booking KPIs
Strong communication skills both written and verbal
Familiarity with tools like Salesforce Salesloft LinkedIn Sales Navigator or similar platforms and curiosity around AI-enabled tools.
A proactive mindset and desire to learn about the insurance vertical Sales Performance Management Incentive Compensation and Sales Planning
Comfortable working in a fast-paced collaborative environment
Demonstrated ability to adapt and iterate based on performance insights

Bonus Points:
Exposure to MEDDICC or similar sales qualification frameworks
Experience working with marketing teams to tailoring outbound messaging
Previous experience in software/SaaS sales targeting enterprise or mid-market clients in insurance or financial services

Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. If you require accommodation at any time during the recruitment process please email

Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal you declare and confirm that you have read and agree to ourJob Applicant Privacy Noticeand that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

Required Experience:

Unclear Seniority