Email Marketing Manager (Hybrid)

Essential Function

• Manages the relationship with our email service provider (Braze & Movable Ink) and is an expert on the functional capabilities of the email platforms including advanced elements such as liquid code Movable Ink and Braze dynamic content deployment.
• Proficient with Adobe Analytics and campaign reporting as well as the analytics capabilities within Braze
• Responsible for leading and motivating direct reports providing necessary training and is committed to the development of team members
• Spearheads the advancement of 1:1 personalization dynamic content and multivariate testing throughout the email program with a results-driven and customer experience mindset
• Serves as subject matter expert on email best practices and knowledgeable on industry trends affecting digital marketing
• Establishes email marketing direction for our agency and internal teams including campaign objectives messaging and potential concepts
• Creates and develop targeted triggered and transactional email campaigns delivering tailored marketing messages to highly segmented audiences
• Explores additional ways to serve the customer by developing new campaign types

Required for All Jobs

Performs other duties as assigned

Complies with all policies and standards

QUALIFICATIONS

EDUCATION

Education Level

Education Details

Required/
Preferred

Bachelors Degree

Required

WORK EXPERIENCE

Experience

Experience Details

Required/
Preferred

4-6 years

experience in email marketing or digital marketing program development

Required

4-6 years

experience utilizing top-tier email marketing platforms preferably for a retailer or agency working on behalf of retailers

Required

Team leadership experience

Required

Experience working with email clients on behalf of an agency

Preferred

KNOWLEDGE SKILLS & ABILITIES

Working knowledge of Liquid HTML and AMPscript (preferred)

Intermediate to Advanced Excel skills

Strong analytical skills (Adobe Analytics Google Analytics)

Hands-on experience with Braze Movable Ink and/or similar platform

Ability to offer strategic marketing solutions in response to data analysis

Leadership skills

Ability to communicate across teams and upward to leadership

PHYSICAL DEMANDS

Accessibility Guidelines:

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race color age sex gender identity sexual orientation hair style hair texture religion marital status pregnancy national origin/ancestry citizenship physical/mental disability genetic information military/veteran status or any other basis prohibited by law.

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