Sr. Director, Marketing GTM Operations
Sr. Director, Marketing GTM Operations
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1 Vacancy
Job Description
Were looking for a bold leader to shape our Marketing GTM Operations this role youll make sure our marketing and sales engines work seamlessly - fixing friction streamlining processes and teaming up with Sales and Tech to bring smart automation to life. At the same time your team will lead one of the biggest shifts in how we work: moving from leads to buying groups and from activity to real revenue impact. Your job is to connect the dots across Marketing Sales and Technology so great programs turn into pipeline revenue and growth.
Key Responsibilities
- Cut through complexity in the marketing value chain. Streamline how Marketing operates end-to-end making processes faster simpler and easier to scale. Work side by side with Sales and GTM teams to keep opportunity progression seamless and impactful.
- Lead GTM transformation. Embed major shifts like moving from lead-centric to buying groupbased opportunity qualification into clear repeatable processes that redefine how Marketing and Sales connect.
- Translate business needs into technology solutions. Use deep knowledge of Marketing and Sales to partner with Digital and Tech teams turning business requirements into automation and AI solutions that reduce friction and elevate execution.
- Design and maintain GTM frameworks. Own the operational models intake routing and progression processes that directly tie Marketing programs to pipeline impact.
- Drive account segmentation. Define operationalize and continuously refine account segments with Sales Marketing and GTM teams to ensure the right focus coverage and execution. .
- Unblock and accelerate execution. Lead cross-functional efforts with Sales and Marketing to resolve bottlenecks close process gaps and keep teams moving at pace.
- Continuously improve through feedback and results. Regularly evaluate whether processes are delivering the right outcomes by monitoring performance and listening to employee feedbackrefining and simplifying as needed.
Qualifications :
What You Bring
- Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
- 12 years in marketing operations sales operations GTM strategy process leadership or related fields including 3 years in senior leadership.
- Deep understanding of B2B marketing and sales ecosystemsincluding campaign execution lead management account segmentation sales development and CRM/marketing automation.
- Proven track record leading operational transformations in enterprise or high-growth settings ideally including shifts to opportunity-centric or buying groupbased models.
- Knowledge of Forresters B2B Revenue Waterfall Demand Unit/Buying Group frameworks or similar models.
- Strong process leadership skillsable to diagnose complexity design scalable solutions and deliver operational excellence.
- Strategic thinker with a bias for action equally comfortable shaping GTM strategy and driving day-to-day execution.
- Exceptional collaborator and communicator skilled at aligning cross-functional stakeholders and influencing at the executive level.
- Familiarity with the Adobe stack and GTM tools such as Demandbase ZoomInfo Outreach.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Employee Relations
- Employee Evaluation
- Management Experience
- Profit & Loss
- Conflict Management
- Operations Management
- Project Management
- Budgeting
- Leadership Experience
- Supervising Experience
- Leadership management
- Financial Planning
