Sr. Partnerships Marketing Manager

We are currently hiring a Full Time Senior Partnerships Marketing Manager position based in Boston.

Summary

The Sr. Partnerships Marketing Manager is responsible for identifying negotiating and executing collaborations that enhance brand visibility deepen customer engagement and unlock new revenue streams. The ideal candidate brings strong negotiation skills deep marketing acumen and ability to build and maintain influential relationships. Key partnership categories include collegiate and professional sports music festivals and tours celebrity endorsements and Name Image and Likeness (NIL) deals. A solid understanding of experiential marketing and activation strategy is essential to succeed in this role.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams weekly schedule.

What Youll Brew: (Responsibilities)

• Identify and evaluate partnership opportunities across industries ensuring strategic alignment with brand objectives and target audiences.
• Develop a portfolio-based approach to partnerships delivering unique and differentiated opportunities across multiple brands.
• Lead and refine the internal scorecarding process to assess partnership viability and alignment with business goals.
• Negotiate partnership terms contracts and deliverables to secure mutually beneficial agreements.
• Drive partnership activation strategy across all touchpoints including experiential marketing asset design and buildouts PR social media and trade extensions.
• Build and maintain strong long-term relationships with partner organizations agencies and key stakeholders.
• Collaborate cross-functionally with internal teamsbrand sales procurement analytics insights legal creative communications and digitalto ensure seamless execution and integration of partnership strategies.
• Serve as the primary liaison between external agencies and internal teams ensuring alignment on strategy creative direction and campaign execution.
• Oversee agency relationships to ensure timely delivery of assets adherence to budgets and maintenance of brand integrity.
• Manage internal stakeholder approvals including executive-level alignment and sign-off.
• Facilitate cross-functional collaboration to keep all teams informed aligned and equipped to support partnership initiatives.
• Monitor analyze and report on partnership performance providing insights and recommendations for optimization.
• Stay informed on market trends competitor activity and emerging partnership models to identify new opportunities.
• Provide best-in-class examples and competitive benchmarks to support ideation and execution.
• Collaborate on activation cost forecasting and experiential event planning across the brand portfolio.
• Some travel will be required

What Ingredients Youll Bring:

Minimum Qualifications:

• Bachelors degree in Marketing Business Communications or related field.
• 5 years of experience in partnerships business development or marketing strategy.
• 5 years bringing major Sports Music and other partnerships to life from onsite activation through full 360 development
• Experience negotiating successful partnerships and contracts with professional and collegiate sports teams as well as celebrity talent agents/agencies
• Experience managing external agency and internal cross-functional teams
• Experience evaluating and measuring ROI on partnerships
• Strong presentation skills and experience in front of Executive level audiences

Level: 5IC

At the Boston Beer Company and in accordance with pay transparency laws we are open about our salary ranges. For this role the salary range is between $86000 and $144000. However its important to note that where the person hired starts in this range is dependent on their related experience skillset and location. Additionally this position qualifies for a discretionary annual bonus based on company and individual performance.

Some Perks:

Our people are our most important ingredient. We hire the best talent; and we reward develop and retain them too.

In addition to generous healthcare on day one stock purchase plan 401k and more Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who wish to request accommodation in the job application process can contact for assistance.

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