Marketing Associate

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profile Job Location:

Accra - Ghana

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Our client is building a smart wealth management powerhouse designed to accelerate financial freedom for all. As a marketing associate youll play a strategic role in taking the organization from 0 to 1 through brand development user acquisition and engagement. If this is something that you can relate to then you should apply.
Who are we looking for
  • You are highly organized tech-savvy and excited about taking ownership in a fast-paced environment.
  • You are smart data-driven and can think on your feet.
  • You are have a knack for storytelling and brand building.
  • You are a strong communicator and write copies that capture attention.
  • You have a strong attention to details and can thin out of the box.
  • You can function in a collaborative and fast paced environment.
  • You are hungry for impact and thrive in roles where your work directly shapes growth.

Your Responsibilities

You will implement content marketing strategies that align with the organisations goals and user personas.
  • You will work closely with the design team to bring our creative vision to life and execute production workflows.
  • You will post and maintain multi-platform content across social digital and offline channels.
  • You will coordinate marketing campaigns including digital PR and promotional initiatives.
  • You will brainstorm and execute ideas that engage our audience both online and offline.
  • You will ensure all communications align with our brand essence and drive inbound traffic.
  • You will continuously collect data on target segments and user personas to refine strategies.
  • You will leverage research and analysis to improve acquisition retention and engagement.
  • You will create and maintain marketing reports focused on quantitative metrics and KPIs.

What Success looks like

  • Execute marketing campaigns that increase awareness engagement and user acquisition.
  • Ensure brand consistency and quality across all platforms.
  • Generate measurable growth in community engagement and retention.
  • Deliver accurate data-driven reports that inform business decisions.
  • Support the development of a strong go-to-market strategy that drives adoption.

To be considered for this role you should have

  • A Bachelors degree in Communications Business Administration or a related field.
  • 1-2 years experience in marketing communications or business development.
  • Knowledge of marketing strategies channels and branding.
  • Experience in digital marketing across website mobile app and online campaign flows.
  • Excellent written and verbal communication skills with strong copywriting ability.
  • Strong analytical and problem-solving skills with an ability to translate data into action.
  • Familiarity with social media management web analytics and SEO.
Nice-to-haves:
  • Experience working in the fintech space.
  • Portfolio writing samples or references showcasing your work.
  • Agency background.
  • Some statistics knowledge or related certifications.

Challenges you may face in this role

  • Balancing creative experimentation with delivering consistent measurable results.
  • Wearing multiple hats as an early team member in a startup environment.
  • and nbsp;Managing competing priorities across campaigns content and reporting.
  • and nbsp;Adapting quickly to new technologies tools and marketing trends.

The Goodies

  • Early employee share option plan.
  • Direct collaboration with the CEO and high ownership in execution.
  • Opportunities for learning growth and career evolution.
  • Supportive team creative environment and a chance to shape a startup culture.
Our client is building a smart wealth management powerhouse designed to accelerate financial freedom for all. As a marketing associate youll play a strategic role in taking the organization from 0 to 1 through brand development user acquisition and engagement. If this is something that you can relat...
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Key Skills

  • Digital Marketing
  • Marketing
  • MailChimp
  • Business Management
  • Constant Contact
  • HubSpot
  • Responsys
  • Email Marketing
  • Adobe Photoshop
  • Social Media Management
  • Copywriting
  • Adobe Indesign