Growth Marketing Executive
Growth Marketing Executive
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Job Description
Hello were Laka
You might not have heard of us yet - thats OK youve found us now - come and find out more about our journey...
Founded in 2017 Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so its something people stand with not against.
Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims splitting the cost fairly guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service the collective pays Laka a fee relative to the claims in a month.
Take a closer look at exactly what this means and how it works here.
What have we been up to since then...
In a nutshell weve been very busy! Here are a few of the massive achievements weve had:
Raised $10.4 million at series B!
Grown the team to over 60 Lakanauts based across the UK and NL enabling a choice-based remote-first way of working
Launched Laka in a total of 9 countries essentially helping more people in more places!
Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering
Been awarded Best Cycle Insurance Provider (for the past 7 years in a row - go us! )
Opened 3 shiny new offices in London Bristol & Amsterdam to provide spaces for people to collaborate as they like
Weve also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!
Help us continue to change an outdated industry...
Were growing real fast on our path to make the Laka collective model the industry standard and were expanding across segments products and territories. Were looking for innovative bold and brave minds to help us build the worlds best insurance company.
About the role
We are looking for a Growth Marketing Executive to drive customer engagement retention and this role you will develop targeted lifecycle marketing campaigns manage essential customer communications and optimise website content to enhance conversion. Youll also design automated workflows and nurture streams leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing automation and customer experience wed love to hear from you!
It would be an amazing added bonus if you speak in addition to English French German or Dutch!
- Lifecycle Marketing
- Develop lifecycle stages based on customer data (e.g. new sign-up conversion retention win-back) and design campaigns for each stage.
- Execute CRM campaigns to drive activation engagement retention and upsell or cross-sell opportunities
- Be accountable for our essential transactional customer communications
- Personalise messaging based on customer segmentation
- Website Management
- Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
- Automation and Workflow Development
- Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
- Use our CRM tool to set up triggers rules and workflows that guide customers through the journey.
Requirements
Could this be you
- Requirements
- 4 years experience in high-growth D2C company
- Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred desire to learn a must.
- Experience working with Webflow and coding languages (liquid CSS HTML) are an advantage
- What success looks like
- Measurable improvement in the performance of our CRM campaigns and Website metrics
- Quality of the customer experience as delivered through the website and our emails is significantly improved
- Collaborating with other teams
- Work with the Market Leads to develop customer segments positioning and messaging
- Work with the Market Leads and Product Manager to deliver CRM campaigns
And just so you know Insurance experience isnt required (for most roles). Well teach you anything you need to know and upskill you if needed. But before you apply please make sure that you have permission to work in the UK NL or France as were unable to provide visa sponsorship for any of our current roles.
Benefits
Our perks
Remote-first way of working - you choose whether you work from home or our beautiful offices in London Bristol and Amsterdam(we have no minimum expectation of how many days you come in although wed love to see your friendly face!)
Share options - we want you to be rewarded for Lakas success - everyone in the business is granted share options when they join
Performance driven scheme - if the company hits its targets youll get a cash bonus of 5% of your base salary annually
Annual leave - 25 days holiday (plus bank holidays) with the option to roll over up to 5 days per year
Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
Private medical insurance - well give you individual private cover with the option to add partners & dependants too (at a small cost)
Lunch on us - 15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office or order-in at home the choice is yours
Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year for team building bonding and general good old-fashioned fun!
Monthly socials - as if quarterly company events werent enough we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf paddleboarding bowling electric darts trampoline parks and more!)
Laka swag - well give you some lovely Laka kit to get you started including a jumper & t-shirts so you can feel (& look) like part of the family
Laka credit - for all you cyclists well give you 10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
Mental health support - unlimited support via Spill including one-to-one therapy sessions
Belonging at Laka
Were committed to building and sustaining a business that promotes diversity equity inclusion and belonging - our customer collective is broad and inclusive and wed like our own people to be too. Were fast becoming a global community of people and we believe each persons unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. Wed love you to bring your authentic self to work every single day no matter your age ethnicity religion citizenship gender identity sexual orientation disability status caring responsibilities neurodiversity or anything else that makes you you. If youd like to request a reasonable adjustment as part of our application or assessment process please let us know by emailing View email address on
To find out more about what its like to work at Laka visit our careers page here.
Our customer collective is broad and inclusive and wed like our own people to be too. We continuously strive to build a diverse team from all backgrounds as we believe that varied experiences and perspectives makes the Laka collective even stronger. If youd like to request a reasonable adjustment as part of our application or assessment process please let us know by emailing
Employment Type
Full-Time
