Senior Business Analyst Digital Products & Web Platforms
What Youll Do
- Own the Backlog
- Act as Product Owner across web initiatives responsible for backlog quality and day-to-day refinement.
- Maintain a consistent pipeline of refined user stories ensuring stories are ready for PI planning and sprint planning
- Write detailed testable user stories with acceptance criteria and traceability to business goals
- Flag dependencies blockers gaps and edge cases proactively
- Own ticket triage story clean up release notes and Confluence documentation
Lead Discovery & Requirements
- Facilitate workshops and stakeholder interviews to capture business needs
- Translate high-level goals into epics features and detailed user stories
- Define functional and non-functional requirements and edge cases
Provide CMS & Contentful Expertise
- Support content authors and marketers using Contentful acting as first line support for questions and issues
- Troubleshooting problems component limitations tagging inconsistencies and other real-time issues
- Work with developers to escalate bugs or contribute to component enhancements
- Ensure new features and content models are clearly documented for non-technical users
Collaborate with Cross Functional Teams
- Run refinement planning and demo sessions in partnership with product PMO and Engineering
- Collaborate with UX on Figma handoffs validations and ensuring designs match business context and user stories
- Drive content strategy discussions layout optimizations and scalable tagging practices
Facilitate Testing & Delivery
- Partner with QA to validate functionality write test cases and support UAT
- Own release note creation and knowledge transfer to content authors or business users Track staging and production changes and notify content authors of go-lives
Connect Data to Decisions
- Analyze data trends user behavior and VOC to uncover improvement areas
- Create documentation (e.g. process flows data mappings integration specs)
- Serve as SME for web products and workflows
Enable Scalable Product Practices
- Champion consistent documentation and templates across teams
- Partner with Product Ops to evolve our BA practice
- Contribute to team-level OKR
What You Bring
- 5 years as a Business Analyst Product Owner or similar role on digital teams
- Proficient in writing user stories acceptance criteria and test scenarios
- Strong understanding of Agile Scrum or SAFe methodologies
- Tools: Jira Confluence Figma ADO (Azure DevOps) or similar
- Hands-on experience with CMS platforms (Contentful highly preferred; others like Sitecore Adobe are accepted)
- Excellent communication skills able to clearly articulate complex ideas across audience
Bonus if you have
- Content modeling experience or Contentful Certifications
- Experience with design systems and reusable web components
- Exposure to personalization SEO tagging strategy or localization workflows
- Familiarity with analytics and web tools like GA4 Storybook
Senior Business Analyst Digital Products & Web Platforms What Youll Do Own the Backlog Act as Product Owner across web initiatives responsible for backlog quality and day-to-day refinement. Maintain a consistent pipeline of refined user stories ensuring stories are ready for PI planning and...
Senior Business Analyst Digital Products & Web Platforms
What Youll Do
- Own the Backlog
- Act as Product Owner across web initiatives responsible for backlog quality and day-to-day refinement.
- Maintain a consistent pipeline of refined user stories ensuring stories are ready for PI planning and sprint planning
- Write detailed testable user stories with acceptance criteria and traceability to business goals
- Flag dependencies blockers gaps and edge cases proactively
- Own ticket triage story clean up release notes and Confluence documentation
Lead Discovery & Requirements
- Facilitate workshops and stakeholder interviews to capture business needs
- Translate high-level goals into epics features and detailed user stories
- Define functional and non-functional requirements and edge cases
Provide CMS & Contentful Expertise
- Support content authors and marketers using Contentful acting as first line support for questions and issues
- Troubleshooting problems component limitations tagging inconsistencies and other real-time issues
- Work with developers to escalate bugs or contribute to component enhancements
- Ensure new features and content models are clearly documented for non-technical users
Collaborate with Cross Functional Teams
- Run refinement planning and demo sessions in partnership with product PMO and Engineering
- Collaborate with UX on Figma handoffs validations and ensuring designs match business context and user stories
- Drive content strategy discussions layout optimizations and scalable tagging practices
Facilitate Testing & Delivery
- Partner with QA to validate functionality write test cases and support UAT
- Own release note creation and knowledge transfer to content authors or business users Track staging and production changes and notify content authors of go-lives
Connect Data to Decisions
- Analyze data trends user behavior and VOC to uncover improvement areas
- Create documentation (e.g. process flows data mappings integration specs)
- Serve as SME for web products and workflows
Enable Scalable Product Practices
- Champion consistent documentation and templates across teams
- Partner with Product Ops to evolve our BA practice
- Contribute to team-level OKR
What You Bring
- 5 years as a Business Analyst Product Owner or similar role on digital teams
- Proficient in writing user stories acceptance criteria and test scenarios
- Strong understanding of Agile Scrum or SAFe methodologies
- Tools: Jira Confluence Figma ADO (Azure DevOps) or similar
- Hands-on experience with CMS platforms (Contentful highly preferred; others like Sitecore Adobe are accepted)
- Excellent communication skills able to clearly articulate complex ideas across audience
Bonus if you have
- Content modeling experience or Contentful Certifications
- Experience with design systems and reusable web components
- Exposure to personalization SEO tagging strategy or localization workflows
- Familiarity with analytics and web tools like GA4 Storybook
View more
View less