E-commerce Content Specialist (Conversion Copywriter)
E-commerce Content Specialist (Conversion Copywriter)
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Job Description
Location: Remote (Eastern time zone preferred)
Position Type: Part-Time or Full-Time
Reports To: Creative Director
About Shop Innovator
Were a boutique digital agency specializing in scaling high-ticket brick-and-click Shopify brands. Our clients sell premium physical productsthink fire pits backyard greenhouses artisan rugs and Hi-Fi audio equipment. We help them transform underperforming online stores into polished high-converting brand experiences that build trust and increase revenue.
Our mission is simple: turn browsers into customers.
Who Were Looking For
Were hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. Youre not just a writeryoure a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust clarify value and guide people to purchase.
This is not a junior copywriting role churning out generic SEO blogs. Youll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients sales and marketing goals.
Responsibilities
Write conversion-optimized website content: product pages collection intros About Us pages and landing pages.
Collaborate with our email marketers to develop content that can be used in campaigns & flows.
Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
Interview business owners and customers to craft authentic customer stories and testimonials
Optimize existing content for clarity hierarchy and engagement (not just keywords)
Ensure brand voice consistency across all assets.
Apply best practices in high-ticket UX writing persuasive frameworks and storytelling for luxury/premium brands
What You Bring
3 years of e-commerce copywriting experience preferably in home garden or luxury consumer categories
Proven success writing for high-AOV or considered-purchase products ($500)
Deep understanding of the Shopify platform and customer buying behavior
Experience writing for multiple stages of the customer journey: awareness consideration conversion and retention
Ability to balance brand personality with conversion goals
Comfort working with project management tools like ClickUp
Self-directed reliable curious and coachable
Bonus: Familiarity with Klaviyo Hotjar or GA4 data to inform copy decisions
This Role Is Ideal If You...
Are a strategic thinker who sees content as part of a bigger conversion system
Have an eye for online store UX not just words
Are obsessed with clarity trust-building and hierarchy
Enjoy working with small collaborative teams
Love helping good brands grow with great storytelling
What Youll Get
Flexibility: Work from anywhere on a schedule that suits you
Meaningful projects: Work with purpose-driven premium brands
Growth: Collaborate with a team of seasoned strategists designers and marketers
Predictability: Join a team that plans in 90-day cycles (no chaos culture)
Creative freedom: Your insights are valuednot micromanaged
How to Apply
Send your portfolio resume and a short Loom video telling us why youre a perfect fit for this role to
Bonus points if you include a sample of:
A product or About Us page you wrote for an e-commerce brand
Employment Type
Full Time
