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Rider Acquisition Search Engine Optimization (SEO) Search Engine Marketing (SEM)
Role:Head of Growth (Rider Supply)
Location:Bengaluru
Department:Operations / Supply
Experience:7-12 years in operations supply chain or logistics with team leadership experience.
Role Overview
We are looking for a strategic and execution-focused Head of Growth (Rider Supply) for our client Loadshare Networks to lead the rider acquisition onboarding and retention strategy across operational geographies. This is a high-impact role working directly with the CEO and vertical/ P&L heads focused on building a scalable and efficient rider supply engine across geography.
Client is a Series C startup established in 2017 specializing in the fast-growing last-mile logistics space.
Key Responsibilities
-Strategy & Leadership:Own the rider acquisition roadmap across all verticals aligning closely with the CEO and business heads.
-Digital & Offline Acquisition:Drive rider acquisition through both digital marketing campaigns and on-ground activation strategies (BTL/field).
-Vendor & Channel Management:Identify onboard and manage third-party vendors sourcing partners and recruitment agencies.
-Analytics & Funnel Management:Build a data-driven acquisition funnel; track report and optimize metrics like cost per onboard conversion rate and channel efficiency.
-Growth Expansion:Explore and launch new sourcing channels and geographies; test pilots for newer growth opportunities.
-Onboarding & Retention Strategy:Collaborate with cross-functional teams to ensure a seamless onboarding experience and build retention-focused initiatives from Day 1.
-Team Building: Build and lead a high-performing supply acquisition team across regions.
-Stakeholder management:Collaborate closely with operations business product and HR teams for seamless onboarding and performance tracking
-Gov/NGO/Private Collaboration:Identifying opportunities to collaborate with government non-government agencies/organizations and private entities that further the goal of building a stable last mile rider network in the region/AOR.
What Were Looking For
- 7-12 years of experience in supply/recruitment/growth roles; strong exposure to blue-collar/gig worker hiring is a big plus.
- Strong analytical skills with a data-first approach to problem-solving. Proficiency in analytics tools (e.g. Google Analytics Mixpanel) and experience with SEO SEM and social media marketing.
- Proven track record of driving digital user acquisition and offline sourcing strategies.
- Excellent stakeholder and vendor management capabilities.
- Comfortable working in a fast-paced execution-heavy environment.
- Strong communication and leadership skills.
- Entrepreneurial mindset with the ability to work closely with leadership and drive ownership.
Why Join Us
- Work directly with the CEO and leadership team on strategic business-critical initiatives
- Be part of a rapidly growing company solving real-world logistics challenges
- High autonomy impact and visibility
- Competitive compensation incentives and ESOPs (where applicable)
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