Marketing Manager Strategic Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
WM a Fortune 250 company is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence professionalism and financial strength. WM serves nearly 25 million customers in residential commercial industrial and municipal markets throughout North America.
I. Job Summary
WM is seeking a strategic marketing leader to drive the planning execution and optimization of marketing programs that support WMs growth sustainability and recycling goals. This role bridges corporate marketing and business line priorities ensuring initiatives are communicated with clarity credibility and impact.
The ideal candidate combines analytical rigor business acumen and creative vision. He/She thrives in fast-paced environments brings structure to ambiguity and inspires cross-functional teams through high-energy leadership and executive-ready communication.
II. Essential Duties and Responsibilities.
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Other minor duties may be assigned.
Strategic Planning & Execution
- Develop and lead marketing strategies that advance WMs goals and business growth.
- Translate complex offerings into compelling customer-focused value propositions.
- Align marketing plans with sales objectives revenue and sustainability targets.
- Drive cross-functional execution of Marketing campaigns across all customer touchpoints.
- Partner with sales advisory services and communications teams to deliver programs on time and on budget.
- Ensure brand consistency and compliance across Marketing materials.
Go-to-Market Leadership
Stakeholder Engagement
- Represent strategic marketing across internal teams and external partners.
- Present strategies insights and deliverables to senior leaders with clarity and confidence.
Content & Communication
- Develop creative briefs and guide messaging across channels.
- Lead multichannel campaigns across the customer lifecycle ensuring message alignment.
- Manage updates to internal and external content platforms and enable sales.
Performance & Optimization
- Define KPIs and frameworks to measure marketing effectiveness and ROI.
- Analyze campaign performance and adjust strategies to improve engagement and conversion.
- Driving results with a strong work ethic entrepreneurial drive service mentality and ability to work both autonomously and in a cross-functional team.
- Building consensus across senior stakeholders and demonstrating strategic partnership confident presence and mature judgement.
- Operating effectively in a matrix organization and fast-paced environment where ownership accountability and way forward may be unclear you drive for clarity.
- Leading complex broader sub-functional teams to execute marketing and brand communication projects.
- Translating data into actionable insights and strategic recommendations.
- Championing sustainability with authenticity and customer relevance.
III. Qualifications
The requirements listed below are representative of the qualifications necessary to perform the job.
A. Education and Experience
Required: Bachelors Degree or equivalent experience in Marketing or similar area of study and seven to ten years previous experience.
Preferred: MBA orMasters Degree or equivalent experience in Marketing Integrated Marking Communications or similar area of study and seven to ten years previous experience preferably in B2B.
Preferred Knowledge Skills and Abilities:
- Proven ability to lead strategic initiatives and resolve complex challenges independently.
- Excellent execution/ organizational and communication skills.
- Exceptional written verbal and visual communication skills.
- Advanced proficiency in Outlook PowerPoint and Excel.
- Service-oriented proactive and adaptable mindset
B. Certificates Licenses Registrations or Other Requirements
- None required.
IV. Work Environment
Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
- Required to use motor coordination with finger dexterity (such as keyboarding machine operation etc.) part of the work day;
- Required to exert physical effort in handling objects less than 30 pounds rarely;
- Required to be exposed to physical occupational risks (such as cuts burns exposure to toxic chemicals etc.) rarely;
- Required to be exposed to physical environment which involves dirt odors noise weather extremes or similar elements rarely;
Normal setting for this job is: office setting.
Benefits
At WM each eligible employee receives a competitive total compensation package including Medical Dental Vision Life Insurance and Short Term Disability. As well as a Stock Purchase Plan Company match on 401K and more! Our employees also receive Paid Vacation Holidays and Personal Days. Please note that benefits may vary by site.
If this sounds like the opportunity that you have been looking for please click Apply.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Rawmat International is subsidiary of M/S Global Enterprises, which has been registered as F.Z.C company in UAE to cater for business expansion and providing better service to valued customer in Middle East. GE was established in 2004 with a humble beginning, business has grown except ... View more
