Director, Digital Growth and Content

• Develop and execute the clubs cross-channel paid media strategy (Meta PMAX TikTok LinkedIn etc.) to support performance goals across ticket sales lead gen and brand building.
• Lead campaign development from end to end: audience segmentation offer strategy creative briefing ad buildout landing page flow and performance optimization.
• Build messaging frameworks that translate business objectives into channel-specific hooks value props and CTAs tailored by audience and funnel stage.
• Collaborate with content and creative teams to ensure assets are aligned with testing goals and performance insights.
• Own marketing attribution strategymaximize visibility into performance by managing pixels tags UTMs and conversion events across platforms.
• Monitor dashboards (GA4 Ads Manager salesforce etc.) and deliver unified reporting across paid owned (email app) and web platforms connecting the fan journey from first touch through purchase and retention.
• Oversee the development and execution of email and SMS campaigns lifecycle and fan journey automation- from segmentation and personalization to creative briefing and performance optimization.
• Own website content strategy and performance partnering with tech/product to ensure pages are optimized for conversion SEO and fan experience. Define digital campaigns landing page flows and testing roadmaps.
• Elevate the fan experience in our app through thoughtful UX push campaigns and integrations with ticketing and membership programs. Partner with comms to generate compelling content and storytelling.
• Manage and mentor the Digital Coordinator providing strategic direction and day-to-day support to ensure flawless execution across digital channels.
• Partner with ticketing to ensure campaigns are integrated into sales flows and remarketing efforts.
• Scale infrastructure: build playbooks testing roadmaps reporting templates and campaign cadences that can be repeated and improved over time.
• Identify and test into emerging platforms and technologies  ( YouTube Shorts personalization tools) that align with target audience behavior and enhance fan experience.

Qualifications :

Experience:

• 8-10 years of progressive experience in marketing digital content and/or growth strategy ideally within sports entertainment media or lifestyle brands.
• Proven track record leading high-performing teams across content creation social media paid/organic growth and audience development.

Education:

• Bachelors degree in Marketing Communications Journalism Business or a related field (Masters degree a plus).

Skills & Expertise:

• Deep understanding of content strategy audience segmentation and performance marketing.
• Strong grasp of emerging platforms analytics tools and growth levers (SEO/SEM social influencer lifecycle CRM paid media).
• Exceptional storytelling skills with the ability to align creative and commercial goals.
• Experience managing creative agencies freelancers and in-house teams.

Leadership & Collaboration:

• Demonstrated ability to set vision inspire talent and drive cross-functional initiatives.
• Skilled at budget management resource allocation and vendor negotiation.

Communication:

• Excellent verbal and written communication skills in English (additional languages a plus).
• Ability to present ideas persuasively to executives partners and creative teams.

Other Attributes:

• Passion for sports culture and digital trends.
• Comfortable in fast-paced high-visibility environments; adept at balancing creativity with data-driven decision-making.

Additional Information :

Due to the cyclical nature of the entertainment industry you may be required to work varying schedules to reflect the business needs of the company.

The base salary range for this position is $110000 - $130000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age race creed color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality or any other classification protected by law.

Remote Work :

No

Employment Type :

Full-time