Growth Lead
Growth Lead
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Job Description
Growth Lead
Location: Gurgaon (In-office)
Type: Full-time
About HiAstro
HiAstro is building India s most delightful AI astrology chat app hyper-personalized 24/7 and deeply intuitive. We re blending technology and astro wisdom to create a strong user experience. The company is founded by a former Microsoft Copilot Product Manager with multiple patents in AI and user experience. Were backed by investors and are operating in 0 1 mode with sharp focus on product growth and user love.
Role Overview
As Consumer Growth Lead you will take ownership of HiAstro s acquisition and retention engine. You ll work closely with the founder to drive growth using lean creative and highly iterative approaches. This is a high-impact cross-functional role focused on organic product-led and community-driven growth.
Key Responsibilities
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Identify and execute high-leverage growth hacks to drive user acquisition and engagement
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Lead SEO and content-led distribution (blogs YouTube WhatsApp) to build top-of-funnel awareness
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Build and optimize landing pages onboarding flows and referral mechanics
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Drive retention through personalized lifecycle journeys and in-app nudges
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Run A/B tests and work with design product and engineering to improve conversion
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Track and analyze growth metrics across activation retention virality and user feedback
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Own and experiment with influencer community and UGC-led loops
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Manage freelancers and creators to accelerate growth operations
What We re Looking For
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2 5 years of experience in consumer growth or digital marketing at a high-growth consumer tech startup
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Strong pedigree: worked at a breakout startup or fast-scaling D2C/consumer product company
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Proven track record of scaling a consumer product (ideally from 0 1 or 1 10)
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Deep hands-on experience with Meta/Google Ads GA4 Mixpanel and retention tools
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Analytical mindset confident with dashboards data-driven decision-making and performance optimization
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Strong creative instincts you know what drives clicks conversions and user love
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Bias to execution: fast tester resourceful and results-focused
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Passionate about consumer apps cultural trends and building something meaningful in AI
Bonus Points
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Experience in Indian consumer tech (fintech astrology spirituality D2C or AI)
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Prior success with SEO YouTube or influencer-led growth at scale
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Ability to lead cross-functional initiatives and manage junior team members or freelancers
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Curiosity about astrology consumer psychology or building viral digital experiences
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Employment Type
Full Time
