Senior Director, Marketing Services

Visa is searching for a Senior Director of Practice Development Commercialization & Go-to Market for the Europe Marketing Services Team to help us build and commercialize new solutions that sit at the intersection of our clients priorities and investment areas. As the Marketing Services business continues to rapidly scale and grow in the coming years this is a critical focus area as we aim to help clients grow their business through increased awareness acquisition usage loyalty and retention. This individual will be an expert in developing and executing effective end-to-end campaigns demonstrates strong commercial acumen with the ability to translate client briefs into actionable strategies  and have deep knowledge of the various Marketing Technology Platforms available in the industry that underpin effective digital marketing campaigns.

As a key member of the Europe Marketing Services leadership Team the selected candidate will advance the strategy vision and go-to-market approach to help achieve the Marketing Services financial growth aspirations in the coming years. This person will be responsible for building the Practice Development function with an initial focus on Digital Acquisition and Portfolio Management.  In addition this person will lead the development of new capabilities in partnership with the Global Marketing Services team and specifically within the region such as the development and expansion into CMS clients and content expansion of internal agency and other new solutions. This role will also partner closely with the Marketing Digital Experiences to advance the MarTech capabilities and solutions.

This position will report directly into the Vice President Europe Marketing Services.

Key Responsibilities

Specifically this individual will:

Lead development of a new Lifecycle Marketing Practice Area (digital acquisition and portfolio management) within the Marketing Services Business including the creation of in-depth playbooks and sales materials that help us win new business with clients.  They will also work closely with client marketing lead to help sell in these solutions to key clients.

Lead the development of commercialization strategies for available assets and provide strategic guidance to cluster teams to ensure delivery against defined commercial targets

Serve as a subject matter expert (SME) in client conversations to demonstrate how Visa can help clients execute holistic personalized campaigns across channels to grow their portfolios in close partnership with the Client Marketing Services Teams.

Partner with DXC Product Technology and more to identify the right Marketing Technology Platform(s) to deliver effective Digital Marketing Campaigns for our clients and oversee the commercialization efforts including:

• Regional prioritization
• Audience prioritization
• KPIs
• Pricing & Contracting
• Sales Enablement
• Advertising Communications
• Training
• Post-Launch Activities

Build new capabilities content and upskill the team across new areas like CMS creative as a service and other key areas of importance.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Significant experience with a Bachelors Degree or an Advanced Degree (e.g. Masters MBA)
Demonstrated relevant experience in leading commercial teams to achieve robust sales targets contributing to the commercialization of digital and tangible assets and managing teams to generate revenue.
Prior relevant experience leveraging a leading Marketing Technology Platform to execute world-class digital campaigns end-to-end. Track record of success in developing and implementing successful digital marketing campaigns.
In-depth understanding of financial services fundamentals.
Strong commercial acumen outcomes-driven and ability to use data to prove what is or isntworking.
Demonstrated ability to structure manage and coordinate complex cross-enterprise projects and processes with multiple stakeholders and execute on a strategy to drive action.
Regional sensibilities and empathetic outlook to work well with other markets and cultures around the Europe region.
A strong public speaker comfortable and poised in front of large groups with the ability to clearly communicate compelling messages up down and across the organization.
Extremely organized with quick follow through and a bias towards action.
Strong working relationships with and management of external agency partners.
Experience working within Visa Marketing Services is preferred but not required.
Proven record launching & monetising new marketing service lines across multiple markets incl. pricing packaging sales enablement & post-launch optimization
Deep hands-on expertise in omni-channel lifecycle marketing (acquisition onboarding cross-sell retention loyalty) and campaign measurement / attribution
Strong knowledge of Martech stacks CDP ESP DMP CMS decisioning analytics; experience running vendor evaluations RFPs & contract negotiations
Experience developing playbooks training programmes and upskilling cross-functional teams (strategy creative data tech)
Advanced certification or working proficiency in leading Martech platforms (e.g. Salesforce Marketing Cloud Adobe Experience Cloud Braze Tealium etc.) preferred
Familiarity with content-management systems creative automation and creative-as-a-service models
Strong grasp of GDPR and European data-privacy / consent requirements
Exceptional client-facing presence; comfortable advising C-suite and leading new-business pitches
Demonstrated ability to influence & align stakeholders across in complex matrixed organisations
Payments fintech or broader financial-services domain knowledge highly desirable
Deep understanding of todays AI-driven digital landscape and its impact on marketing with demonstrable experience with top tech companies preferred.
Strong ability in assessing marketing automation platforms and evaluating martech needs to deliver solutions.
Excellent written & verbal communication; fluency in English required additional major European language a plus
Advanced level of Excel Word Outlook and PowerPoint.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time