FMCG Sales Manager drives revenue by developing sales strategies managing a sales team building client relationships and analyzing market trends to increase market share and sales targets. Key responsibilities include forecasting sales preparing reports for senior management executing promotions ensuring product availability and collaborating with marketing and supply chain teams to align on business goals. The role requires strong leadership strategic thinking a deep understanding of consumer behavior and excellent communication skills to achieve company objectives.
Key Responsibilities
Sales Strategy & Execution:
Develop and implement effective sales strategies to meet or exceed sales targets and achieve business objectives.
Team Leadership:
Lead mentor and motivate a sales team to foster high performance and ensure they achieve their individual sales goals.
Client & Market Management:
Build and maintain strong relationships with key clients distributors and retail partners.
Market Analysis:
Analyze market trends consumer preferences and competitor activities to identify opportunities and inform sales strategies.
Reporting & Forecasting:
Prepare and present comprehensive sales reports forecasts and performance analyses to senior management.
Promotions & Distribution:
Execute promotional activities and ensure product availability and efficient distribution within the assigned territory.
Cross-Functional Collaboration:
Work closely with marketing supply chain and finance teams to ensure a coordinated approach and alignment towards common business objectives.
Essential Skills
Leadership and Mentoring:
Proven ability to manage coach and develop a sales team.
Strategic Thinking:
Strong business acumen and the ability to develop and execute effective sales strategies.
Communication & Negotiation:
Excellent verbal and written communication skills with the ability to influence and negotiate with clients and stakeholders.
Analytical Skills:
Ability to analyze sales data market trends and competitor activities to make informed decisions.
Customer Relationship Management:
Skills to build and maintain strong positive relationships with customers and clients.
Key Performance Indicators (KPIs) Sales Revenue Market Share Growth Customer Acquisition and Retention Achievement of Sales Targets and Customer Satisfaction.