Influencer Marketing Specialist
Influencer Marketing Specialist
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Job Description
Company Description
Excellent Publicity is one of the fastest growing media agency headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3000 clients including the likes of Google Amazon UBER Reliance Adani Tata across our 300000 media services over past 13 years of our journey.
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Experience
0.6 to 2 years
Job Summary
The Influencer Marketing Specialist is responsible for overseeing and executing influencer marketing campaigns for the company. This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns. He/she will work closely with the marketing social media and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.
Roles & Responsibilities
- Develop and execute influencer marketing campaigns to drive brand awareness engagement and sales
- Identify and recruit influencers that align with the brand's values and target audience
- Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery
- Manage influencer outreach negotiation and contract agreements
- Create campaign briefs and ensure all content aligns with brand messaging and guidelines
- Analyze and report on campaign performance making data-driven recommendations for future campaigns
- Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant
Key Skills Required
- Bachelor's degree in marketing communications or a related field
- 1 year of experience in influencer marketing preferably within the Advertisement agency
- Strong understanding of social media platforms and influencer landscape
- Excellent written and verbal communication skills
- Strong organizational and project management skills
- Ability to work in a fast-paced deadline-driven environment
- Creative and strategic thinker
- Strong analytical and problem-solving skills
Employment Type
Full Time
