Lead Specialist Salesforce Email Marketing (US Hours)
Lead Specialist Salesforce Email Marketing (US Hours)
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Job Description
About the Role:
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform using features like Journey Builder audience segmentation and automation to deliver personalised customer experiences analyse campaign performance and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations as an individual contributor.
You will work US hours (Eastern Standard Time) on a weekly sometimes daily basis. All applicants must expect to work off-hours and will be renumerated accordingly.
You Will:
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools including creating email templates designing content and setting up automated workflows. Manage full QA to ensure all links work campaign landing pages are correct correct rendering on main browsers and mobile devices
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies
- Work with Experience Delivery sales and other partners to align email marketing campaigns with our goals
- Conduct A/B testing on email subject lines content and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists ensuring data accuracy and compliance with email marketing regulations (e.g. CAN-SPAM GDPR).
- Use a hybrid work schedule
You Have:
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist Salesforce Admin
- 2 years experience in email marketing operations
How We Support You:
We provide flexibility to help you achieve a good work-life balance. Youll be part of a global diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace including healthcare pension plan annual leave parental leave an employee assistance program. We care about our employees welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement
About Us:
At The Association a Great Place to Work-Certified company we are transforming the accounting and finance profession. We are future-focused empowering the worlds most accomplished accountants to stay relevant meet todays demands and prepare for tomorrows challenges through quality education resources and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Hybrid #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
Required Experience:
Unclear Seniority
Employment Type
Full Time
