Marketing Science Lead
Marketing Science Lead
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Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
Were looking for a Marketing Science Lead for Performance Advertisers based in China to join our Measurement Team at Snap Inc! We are a team of scientists and researchers who work in a highly collaborative environment using our suite of tools and ad products to improve the performance of Snaps advertising platform and drive increased value for our customers.
What youll do:
As an individual contributor role the person will be responsible to provide strategic measurement advice to internal and external stakeholders while being hands on on measurement study set up and execution.
Closely partner with the China Sales team to develop and execute the market growth strategy along with quarterly goals rooted in sound experiments advertiser performance and ad tech domain knowledge.
Be the primary driver of performance improvement across our top advertisers leveraging a mix of learning-agenda strategies experimental design causal analytics and ads efficacy solution testing.
Lead measurement research and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
Develop a measurement strategy prioritization and roadmap for ads measurement and insights products for the advertisers.
Work closely with sales and marketing teams to identify test and scale new ad products features and solutions that have a positive impact on advertiser value.
Lead the scoping and development of custom multi-study meta analysis in partnership with cross functional partners like product creative strategy data science to understand the relative impact of different marketing strategies across digital platforms and media.
Build measurement capability and advocacy across your vertical and with cross-functional partners.
Knowledge Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Ability to influence senior leadership through presentation of clear and concise insights and recommendations.
Understanding of measurement concepts solutions and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
Subject matter expertise in at least one of the following areas and familiarity with both; experimental design (sig testing power calculation sample design) or econometrics modeling
Expertise with at least one of the advanced analytical tools (e.g. SQL R Python)
Access analyze interpret and communicate ads performance insights using a wide range of standard data science tooling
Ability to identify drivers using data science techniques : Multivariate linear regression Random Forest regression etc
Understanding of the market needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
A strong understanding of the digital advertising and measurement ecosystem
Minimum Qualifications:
Bachelors degree in a quantitative or business field or equivalent years of experience
6 years of advanced analytics and measurement experience within a technology company media agency consulting firm advertiser or research company
Experience with ads measurement or ad operations in performance advertising ( user growth and acquisition in eCommerce or Gaming)
Preferred Qualifications:
Advanced degree in business math statistics economics engineering or a related quantitative field
Direct work experience with top performance advertisers within the China market
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development
If you have a disability or special need that requires accommodation please dont be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
Employment Type
Full-Time
