Marketing Data & Analytics Specialist
Marketing Data & Analytics Specialist
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Job Description
About the role:
We are seeking an intermediate-level Econometrics Statistician specializing in Marketing Mix Modelling (MMM) and data science. This position is responsible for running monthly and quarterly models for multiple business categories. You will integrate diverse datasetspoint-of-sale (POS) performance media investment PR impressions seasonality and brand equity trackingto deliver actionable business insights. A high level of proficiency in Python data API utilization and advanced data cleansing is required.
Youll be responsible for:
Build execute and refine marketing mix models (MMM) across multiple business units delivering monthly and quarterly reporting to stakeholders
Integrate large disparate datasets including POS sales media spend PR activity seasonality and brand tracking ensuring all sources are accurate timely and modelling-ready
Conduct detailed data extraction transformation validation and extensive data cleansing to support robust statistical modelling
Automate ingestion and management of data feeds using APIs and Python for efficient repeatable processes
Apply advanced econometric and statistical techniques to quantify drivers of sales and track performance across channels
Present model findings and actionable recommendations to business stakeholders; translate complex outcomes into clear business narratives
Collaborate with cross-functional teams including category managers finance and marketing to ensure business alignment with modelling insights
Maintain rigorous documentation on modelling methodology variable selection and process flows for audit and knowledge-sharing purposes
Stay current on best practices in data science machine learning and MMM methodology.
Requirements:
Bachelors or Masters degree in Statistics Econometrics Mathematics Data Science or a related quantitative field
3 years proven experience in marketing mix modelling econometric/statistical analysis or marketing analytics delivery in a business context
Advanced proficiency in Python including data science libraries (pandas numpy scikit-learn statsmodels)
Demonstrated expertise in data cleansing preprocessing and API-based data integration
Experience working with large multi-source datasets including sales advertising media and brand data
Strong analytical skills and practical knowledge of statistical and machine learning methods relevant to MMM.
Excellent communication skills: ability to explain technical results to both technical and non-technical audiences
Experience with data visualization tools (Looker Power BI or similar) is a plus
Professional curiosity and collaborative outlook; comfortable working in fast-paced dynamic environments.
Preferred Qualifications:
Experience integrating and modelling brand equity media and PR data within MMM frameworks.
Familiarity with retail category management and/or working across multiple CPG business units.
Experience with other analytical tools such as R or SQL.
This role is ideal for a hands-on statistician enthusiastic about leveraging advanced econometric tools for real-world marketing and business optimization.
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees global consumers partners and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity or expression age national or ethnic origin marital status family status disability genetic characteristics and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process please contact us at. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à linclusion pour stimuler nos résultats daffaires et créer un meilleur avenir chaque jour pour nos employés les consommateurs globaux les partenaires et les communautés. Nous croyons quun effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler linclusion dans lentreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race la couleur la religion le sexe lorientation sexuelle lidentité ou lexpression de genre lâge lorigine nationale ou ethnique létat matrimonial la situation familiale linvalidité les caractéristiques génétique et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin daide à tout moment au cours de notre processus de recrutement veuillez communiquer avec nous au. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin daide et ne sont pas un moyen denquêter sur les postes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
