Digital Marketing Specialist (Analytics-Focused)

At Gooseneck Implement our purpose is to enable our employees and customers to lead a fulfilling life. Rooted in our core values of Genuine Passion and Genuine Gratitude we operate with integrity accountability and resolve. As a trusted partner in the Ag equipment industry we create an optimal business environment ensuring success for our employees and customers.

About the Position:

Department: Marketing
Reports to: Marketing Manager
Supervises: N/A

This role is all about the back end of marketingdigging into numbers pulling insights and making sure our digital strategies are backed by data. Candidate will own website analytics and reporting with deep expertise in Google Analytics Google Tag Manager and other analytics platforms.

Define manage and enhance the dealership image and brand in the market. Lead efforts to better understand attract and retain customers. Develop and manage marketing tactics to promote the dealerships products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.

Responsibilities:

• Own website analytics and reporting with deep expertise in Google Analytics Google Tag Manager and other analytics platforms.
• Track website performance audience behavior and campaign effectiveness across channels.
• Analyze algorithms and trends to optimize campaigns and improve ROI.
• Build and present regular reports on digital marketing performancetranslating data into clear actionable insights.
• Work closely with the marketing team to recommend and adjust tactics based on performance data.
• Support SEO/SEM initiatives with keyword tracking website traffic analysis and ongoing performance monitoring.
• Manage dashboards and data visualization tools to keep leadership informed.
• Assists in the development and implementation of a marketing plan
• Assists in the development and implementation of a merchandising and display strategy
• Assists in the development of a brand strategy including the creation implementation and enhancement of the dealer brand
• Implements the dealerships marketing strategies by leveraging resources aligned with the dealerships values mission and goals
• Leads the development communication and assessment of marketing tactics (e.g. employee newsletter social media advertising promotions incentives events etc.) that reach targeted prospects
• Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding
• Defines customer segments and determines how to pursue segments through targeted solutions and services required
• Defines and manages the customer experience process (e.g. event planning committee customer focus groups and post event customer feedback surveys etc.)
• Defines and assists in managing the advertising budget; develop monthly quarterly and annual advertising activities (e.g. TV radio newspaper internet social media etc.)
• Acts as a liaison between the dealership and manufacturers marketing personnel and leverages manufacturing marketing resources
• Ensures appropriate marketing and public relations communications for all departments

Experience Education Skills and Knowledge:

• 3 years experience in digital marketing analytics
• Proven ability to communicate effectively one-on-one and within a group
• Familiar with John Deere and competitive products
• Solid understanding of algorithms (search social digital ad platforms) and how they impact performance.
• Strong skills in reporting data analysis and turning insights into action.
• Detail-oriented analytical mindset with the ability to explain complex data in a clear simple way.
• Bonus: Experience with CRM data PPC campaign reporting or SEO/SEM strategy.
• Bachelors Degree in business or marketing or equivalent experience

Why Youll Love This Role:
Youll be the go-to data experton the team making an impact by ensuring our marketing strategies are grounded in analytics. If you love numbers reporting and figuring out the why behind digital performance this role is for you.

Required Experience:

IC