Digital Performance Lead

About the Role:

As Digital Integration Director you will be taking responsibility for leading the day-to-day output of the team demonstrating clear forward thinking planning with focused attention on upfront planning across all media channels with a particular focus on digital & video channels & platforms. Beyond targets you will be responsible for elevating the clients learning measurement and innovation agenda through robust testing and first to market thinking. You will also contribute to the development of the growing Digital Integration function within Hearts & Science contributing ideas and getting involved in workstreams to help it evolve into an integral part of the business that drives revenue growth and improves client retention.

Your main responsibilities will include:

• Overseeing the flawless planning and delivery of holistic digital campaigns across multiple brands
• Be able to work with senior agency partners to deliver new to market opportunities deep rooted in business needs and build impactful joint business partnerships
• Acting as the primary digital activation POC for the client helping them move towards greater digital maturity
• Leading and motivating a team to create holistic innovative implementational media plans that are then brought to life through effective buying
• Ensuring stringent application of best practice across all campaigns to ensure campaigns run with no errors
• Driving integration of different digital specialists to ensure a holistic approach to media buying
• Working with CX team to deliver closer connections between client marketing requirements and digital channel opportunities
• Working with the Connections Planning team to ensure timely delivery of relevant informative briefs for activation and to ensure digitally mature thinking is applied to each stage of the planning process

What you will bring to the role:

Experience: 8 years working in digital with specialist experience within at least two channels of PPC programmatic display and social Proven experience of utilising diverse data sources to accelerate digital performance

Communication skills are critical in this role so the ability to construct logical and persuasive recommendations is key. A naturally collaborative approach is likely to drive both effective working patterns internally and a good profile with media owner partners and key senior clients alike.

Skills: Very strong understanding and knowledge of platforms in the social programmatic and search landscape & the unique value each digital platform can bring to the media mix Understand the importance of website and user journey in the wider media planning process Familiar with advanced attribution and measurement solutions to help shape the development of our media planning & delivery output Comfortable and proven track record of 1st 2nd & 3rd party data knowledge understand & application

Attitude: Positive entrepreneurial self-starting excellent communicator and collaborator. Ambitious and proactive. Restless and resilient

About the Agency:

Hearts & Science part of Omnicom Media Group (OMG UK) are one of the fastest growing agencies in the market. Built in the digital age with agility at our core our DNA is different from your average media agency. Our people bring to life our values of challenging conventions celebrating difference collaboration and positivity.

The core of our difference is rooted in our culture something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people our agency our partners and our clients both today and media terms this means total transparency over-and-above data governance ethical media practices and thinking both long and short. This extends into our approach to learning & development our diverse staff population and social calendar.

Flexible Working

At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.

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