Marketing Manager – Product Demos & Launch Enablement

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA) transforming how work gets done with AI-powered automation. Its APA system built on the industrys first Process Reasoning Engine (PRE) and specialized AI agents combines process discovery RPA end-to-end orchestration document processing and analyticsall delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work Automation Anywhere helps organizations worldwide boost productivity accelerate growth and unleash human potential.

Our opportunity

This role is responsible for creating engaging customer-centric product demos that clearly showcase how our solutions work and the business value they deliver. Youll collaborate closely with Product Management to understand complex features and translate them into intuitive outcome-driven demo experiences for both sales enablement and website visitors. Additionally youll lead the project management of product launches and releases ensuring cross-functional alignment and timely execution.

You will make an impact by being responsible for:

Demo Development:

• Design and build interactive product demos tailored to key personas and use cases.

• Collaborate with Product Engineering and Sales to ensure demos reflect real-world scenarios and business outcomes.

• Maintain a library of demo assets for use across sales marketing and web channels.

Sales Enablement:

• Equip sales teams with demo scripts walkthroughs and training materials.

• Ensure demos are aligned with messaging and objection-handling strategies.

• Website Integration:

• Partner with web and content teams to embed interactive demos on the website to drive engagement and conversion.

Product Launch Management:

• Lead cross-functional planning and execution of product launches and feature releases.

• Develop launch plans timelines and deliverables across marketing sales and customer success.

• Track and report on launch performance and adoption metrics.

• Customer-Centric Storytelling:

• Translate technical capabilities into clear outcome-oriented narratives that resonate with both IT and business buyers.

• Ensure demos and launch materials reflect the voice of the customer and real-world impact.

You will be a great fit if you have:

• 5 years of experience in B2B SaaS marketing product marketing or sales enablement.

• Experience in fast-paced startup environments.

• Strong understanding of automation AI agents or intelligent systems.

• Proven ability to simplify complex products into intuitive engaging demo experiences.

• Excellent project management and cross-functional collaboration skills.

• Strong storytelling and communication abilities especially for technical and business audiences.

• Experience creating demos for both technical (IT/developer) and business (operations support finance) personas.

• Familiarity with demo platforms interactive content tools and video production.

• Background in managing product launches and GTM coordination.

Why Join Us

• Be part of a company shaping the future of enterprise automation and AI.

• Work with a passionate high-performing team in a dynamic high-growth environment.

• Competitive compensation equity and benefits.

• Opportunity to lead high-impact initiatives that directly influence customer engagement and growth.

The base salary range for this position in California New York and Washington is $175000 to $185000 and outside of those locations is $160000 to $170000 a year. The base salary ultimately offered is determined through a review of education industry experience training knowledge skills abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonuspayments equity and a full range of medical and other benefits.

Benefits and perks youll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated Best Place to Work for 2 years in a row! Learn morehere
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