Social Media & Digital Engagement Manager

Job Description Summary
The Social Media & Digital Engagement Manager helps develop the strategy for and owns execution of Chapman Universitys digital footprint per Strategic Marketing and Communications ( SMC ) direction. Reporting to the Assistant Director Digital Content & Experience the Manager is responsible for the administration content development and management of institutional social media sites (Facebook Instagram TikTok Twitter LinkedIn etc.) to maximize engagement and build brand awareness. This includes collaboration on the institutional editorial calendar annual social media strategy creation reputation and sentiment tracking. They will support and implement digital marketing projects including online advertising campaigns social media analytics and digital footprint dashboard. They will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media/digital landscape evolves. This position is in person in Orange CA and the candidate will be expected to be in the office 3-5 days a week.

Responsibilities
Drive Institutional Social Media Strategy Community and Brand Building Oversee and maintain the Chapman University institutional Facebook pages Twitter accounts Instagram accounts TikTok account LinkedIn account and other institutional social network sites to engage with current students alumni parents community donors and prospective students. Work with departments within University Advancement SMC Admissions and other campus partners to maximize engagements on social media accounts across the institution. Manage and facilitate social media communities by responding to social media posts and tags and develop discussions. Cover and provide social media coverage for several institutional events including producing live stories and posts. Generate content or execute content generation for evolving social media practices . Track and monitor sentiment of online accounts. Manage social media aggregation tools such as . Develop key relationships with influencers across social media platforms. Develop and manage influencer/ambassador program. Reputation Management Respond to social media and SMC Communications department emergencies at any time (including before/after standard work hours). Coordinate with members of the emergency response team and lead efforts in providing timely updates during an emergency event. Provide social/digital strategic counsel in times of emergency and issues and crises conducting proactive and reactive social listening and offering analysis and recommendations. Plan & Execute Social Media & Digital Content Create and implement an annual Social Media strategy for institutional accounts and how it connects with campus social media. Collaborate with SMC members to develop and execute content for the editorial calendar and to develop and integrate online videos that align with marketing goals. Provide input expertise and feedback for marketing campaigns with organic paid social media and other digital opportunities. Act as owner of digital advertising campaigns from request/conception to execution and billing. Use judgment to strategically elevate social media posts and accounts through paid efforts. Track Performance & Optimize Manage social media analytics using native platforms as well as tools such as SproutSocial Google Analytics and Google Data Studio. Evaluate and recommend emerging technologies social media content platforms and trends to ensure the University remains current and competitive. Deliver compelling proposals to help supervisor and management understand social media strategies and campaigns. Supervise Social Media Student Workers Manage and mentor social media student workers providing guidance clear assignments and regular feedback to ensure consistent brand voice timely content creation and professional growth. Oversee the planning and execution of student-led content initiatives ensuring alignment with institutional priorities and audience engagement strategies. Collaborate with Campus Partners & Provide Social Media Support and Training Monitor school and department social media accounts to ensure quality and consistent execution of branding and messaging. Instruct and consult with Chapman departments/offices to manage their interactive marketing plans define KPIs for success and track results to ensure content is on target and effective. Develop and lead a cross-university social media working group to foster collaboration share trends offer strategic feedback and consultation and facilitate creative brainstorming across campus units. Maintain a contact list for all approved social media profiles across campus including page managers and administrators contact information. Develop write and maintain social media-related procedures and best practices for the SMC Knowledge Base / SOPs. Provide training and knowledge of social media tools and techniques through venues such as campus communicators workshops and social media help hours.

Required Qualifications
Bachelors degree in marketing public relations communications or related field or the equivalent combinations of education and experience. 3-5 years of experience in social media content and/or digital marketing field. Strong technical knowledge and use of current online social media platforms. Understanding of marketing and branding principles. Exceptional writing and communication skills. Strong photography and video capturing skills with Basic Photoshop skills video editing and design capabilities. Strong analytical skills to evaluate current platforms and campaigns to determine effectiveness.