Patient Reach Marketer
Patient Reach Marketer
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$ 80668 - 108908
1 Vacancy
Job Description
About Össur
Össur is a global leader that helps people live a life without limitations. Its business is focused on improving peoples mobility through the delivery of innovative technologies in the fields of Bracing & Supports Prosthetics and Compression Therapy. A trusted and extensively researched brand Össur has a long-standing commitment to science and innovation.
Position Summary
Össur is seeking a highly motivated and empathetic Patient Reach Marketer to
join our Chronic Solutions (Americas) marketing team. This new role will be crucial in fostering strong relationships with our patients and key external partners. You will be responsible for supporting regional Go-To-Market execution with patients advocacy groups and external stakeholders. This individual in this role will develop and implement Direct to Patient (DTP) marketing plans.
The ideal candidate will possess excellent communication skills a strong ability to organize and prioritize be team-oriented and have a genuine passion for making a positive impact on the lives of individuals with mobility challenges. This position reports to the Director of Marketing for Chronic Solutions (Americas).
Location: Orlando Florida United States of America / Southeastern US
Responsibilities
Consumer Lead Follow-Up
Respond promptly and professionally to all consumer inquiries and leads generated through various channels (e.g. website social media events customer service referrals).
Qualify leads and provide accurate information about Össur products and solutions guiding consumers to appropriate resources or sales channels.
Maintain detailed records of all interactions in the CRM system.
Collaborate closely with the sales and marketing teams to ensure a seamless consumer journey.
Patient Advocacy Group (PAG) Management:
Serve as the primary point of contact for relevant patient advocacy groups in the US market to build advocacy and stakeholder engagement supporting Go-to-Market initiatives.
Develop and maintain strong collaborative relationships with PAGs to understand their needs and identify differentiated partnerships.
Coordinate Össurs participation in PAG events initiatives and educational programs.
Facilitate the sharing of Össur resources and information with PAG Members
Ambassador Management:
Lead the localization of global efforts including executing the Össur Family tactics for Prosthetics Americas which includes US Team Össur Ambassadors Product Champions and New Influencer Program.
Liaison with Global for Össur Family Team Össur and other B2C campaigns and serve as the regional expert for marketing and sales needs related to B2C.
Manage the Össur Ambassador program for Prosthetics Americas through identifying and vetting new members while communicating regularly and consistently with existing members to maintain and increase loyalty and deliver a strong Össur experience beyond simply making a personal connection developing connections to the mission and values of the organization.
Research and find new key influencers identify people and groups w/ potential (ambassadors; product champions; influencers etc.) to continue growing the Össur Family.
Coordinate document and conduct training for ambassadors and other influencers.
Optimize connections communications and amplification through social media and digital tools by partnering closely with the Marcom team to share messaging goals and resources.
Engage relationships with amputee community leaders on regional basis building connections with key Össur marketers and sales leadership and identified organizations and individuals.
Lead within Össur for working with Amputee Coalition CAF/CAF grants and other end user organizations working with Marketing Communication Manager to identify strategy and opportunities.
Contribute to end user PR strategies coordinate resources and share outcomes reports under the direction of Global and Regional PR Leadership.
Developed and support more effective and efficient pathways for capturing amputee testimonials video and other collateral that connects end users to each other and our products via customer and amputee community partnerships in close partnership with social media and Web team members.
As a key contact for patient advocates must represent Össur be responsive and available.
Manage budgets with an eye to ROI ensuring that expenses are aligned with regional goals and that stakeholders are informed.
Assist the Americas Product Marketing Management team with market intelligence lifecycle support and cross-functional launch execution.
Qualifications
Bachelors degree in Marketing Communications Healthcare Administration or a related field.
4-6 years of experience in customer service community relations advocacy or similar roles preferably within the healthcare or medical device industry.
B2C/B2B Marketing experience.
Exceptional written and verbal communication skills with a proven ability to build rapport and trust.
Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
Proficiency in CRM software (e.g. Salesforce) and Microsoft Office Suite.
Experience working with internal and external partners; advanced capabilities in teaming well with marketing creative and product marketing teams
Empathy and a genuine desire to support individuals facing mobility challenges.
Ability to travel occasionally for events or meetings (approximately 10-20%).
Preferred Qualifications
Experience working with patient advocacy groups or non-profit organizations.
Familiarity with the orthopedic MedTech or prosthetics industry.
Experience in social media community management.
The US base salary range for this full-time position is $80668 - $108908 bonus benefits. Our salary ranges are determined by role level and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus equity or benefits.
Benefits we offer:
Referral Bonuses
Paid Sick and Vacation time
We provide a flexible work environment to offer work/life balance
401(k) plan with company match
Medical dental and vision insurance
Wellness Program - Save up to 30% in your medical premiums
Company Paid Life Insurance
Affordable Short- & Long-Term Disability Insurance
Affordable Accidental and Critical Illness Insurance
10 Paid holidays
Give Back Program Paid time off to Volunteer
Tuition Reimbursement
Annual Performance Reviews
And Much More
Össur is a leading global provider of prosthetics and bracing and supports solutions.
Embla Medical is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available individual in every job.
Embla Medicals equal opportunity policy prohibits all discrimination (based on race color creed sex religion marital status age national origin or ancestry physical disability mental disability military service pregnancy child birth or related medical condition actual or perceived sexual orientation or any other consideration made unlawful by local laws around the world).
Embla Medical is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all individuals involved in the operations of Embla Medical and prohibits discrimination by any employee of Embla Medical including supervisors and co-workers.
Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website.
Employment Type
Full-Time
