Sr. Product Manager
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Senior Product Manager Medical Device Marketing
Who We re Looking For
We are seeking a dynamic Senior Product Manager to join our Global Marketing team. This role will lead product strategy market preparation and execution for a key product portfolio with responsibility for defining the global roadmap executing physician and patient awareness campaigns and driving adoption through effective marketing initiatives.
About the Role
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Lead global product strategy including positioning messaging segmentation targeting development of support tools promotional programs and tracking of post-launch performance metrics.
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Develop and execute direct-to-patient campaigns through an omni-channel marketing approach with full ownership of campaign metrics and results.
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Collaborate with upstream marketing to identify new opportunities for product portfolio expansion KOL engagement and pipeline development.
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Partner with marketing communications agencies and creative teams to deliver targeted campaigns ads and promotional materials.
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Align with cross-portfolio marketing leads to ensure consistent messaging physician education and support for conferences congresses and other key events.
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Partner with the field sales organization to support physician engagement case observations program development and relationship building.
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Create and deliver marketing collateral including sales aids digital ads economic models and patient-facing content to support regional and global teams.
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Develop social and digital strategies to generate awareness educate patients and drive engagement with product information platforms.
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Work cross-functionally with Clinical Regulatory Operations Supply Chain and R&D teams to ensure alignment on overall marketing strategy.
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Support training and education initiatives for both sales professionals and physicians ensuring clear understanding of product messaging and value proposition.
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Define and manage global conference strategies including KOL management podium presentations booth themes and lead generation initiatives.
Minimum Qualifications
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Bachelor s degree in Business Marketing Communications or related field.
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8 years of experience in medical device or pharmaceutical marketing.
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Proven ability to analyze market data identify trends and translate insights into actionable strategies.
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Strong verbal and written communication skills with the ability to influence and align cross-functional stakeholders.
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Demonstrated success in implementing print social and digital marketing campaigns with measurable results.
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Willingness to travel up to 25% domestically and internationally.
Why Join Us
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Opportunity to make a meaningful impact in healthcare by advancing technologies that improve patients lives.
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Collaborative and supportive team environment that encourages growth and professional development.
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Competitive compensation and benefits including health coverage retirement programs paid time off parental leave and wellness initiatives.
Equal Opportunity
We are committed to providing equal employment opportunities for all employees and applicants. All qualified individuals will be considered without regard to race color gender age religion national origin disability veteran status sexual orientation or any other protected characteristic. We are also dedicated to ensuring accessibility and reasonable accommodations for individuals with disabilities in our recruitment process and workplace.
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
