CRM Manager

CRM Manager 6 Month Fixed-Term Contract

Barbican London Hybrid Working (1-2 days a week) Marketing Fixed-Term Contract: 6 Months

Competitive salary available depending on experience

37.5 hours per week

Nuffield Health is the charity thats building a healthier nation one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes well do whatever it takes to look after the UKs wellbeing. It starts with passion and commitment to quality. It starts with you.

As a CRM Manager youll play a key role in delivering impactful CRM campaigns communications and automated customer journeys that drive lifetime value. Working closely with the Senior CRM Manager youll use Salesforce Marketing Cloud Salesforce CRM and third-party tools to enhance customer experience across B2C and B2B service lines.

This is an exciting opportunity to contribute to CRM transformation and strategic programmes helping shape how customers engage with our brand and services.

As our CRM Manager you will:

• Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud and other tools.

• Collaborate with stakeholders to improve data quality integrity and reach within Salesforce.

• Brief and coordinate with our SFMC development agency to optimise platform capabilities.

• Support the creation and launch of new customer journeys including solution design and testing.

• Manage a backlog of campaigns communications and events ensuring timely delivery.

• Prepare journey maps copy imagery and dynamic content for email and SMS channels.

• Ensure GDPR compliance across all CRM communications and data handling.

• Conduct A/B testing to optimise engagement and build customer insight.

• Create and maintain reporting dashboards to measure CRM performance and ROI.

• Use insights to inform onboarding training and campaign optimisation.

• Champion closed-loop reporting and embed ROI tracking into BAU processes.

• Maintain and update CRM templates ensuring compliance and relevance.

• Manage data updates including permissions PI changes and complaint-related actions.

• Document formal processes to support an always-on CRM operating model.

• Build and maintain strong working relationships with key internal and external stakeholders including:

  • Senior CRM Manager and CRM Team

  • SFMC Development Agency

  • External agency partners and suppliers

  • Wider Marketing and Digital teams

  • Central teams: Trading Sales Customer Propositions Comms Brand Digital Finance

  • Central Operations and Site Contacts

To succeed as a CRM Manager were looking for:

• Hands-on experience with Salesforce Marketing Cloud or similar ESPs

• Proven track record of delivering results through customer insight

• Adobe Creative Suite (Photoshop Dreamweaver)

• Strong understanding of Sales and Marketing KPIs

• Campaign creation and lifecycle journey mapping

• Excellent copywriting and proofreading skills

• A/B testing and post-campaign analysis

• CRM performance reporting

Desirable Qualifications & Experience

• Degree in Digital IT Business Marketing or equivalent

• Experience with SFMC modules: Email Studio Automation Studio Mobile Studio Journey Builder Content Builder

• Knowledge of healthcare fitness or consumer health sectors

• Experience in both B2B and B2C environments

• Familiarity with Salesforce CRM Sales Cloud and Service Cloud

• Understanding of customer segmentation in cloud-based platforms

Helping you feel good.

We want you to love coming to work feeling healthy happy and valued. Thats why weve developed a benefits package with you in mind. Here you can choose from a range of fitness lifestyle health and fitness wellbeing rewards such as free gym membership health assessments retail discounts and pension options.

At Nuffield Health we take care of whats important to you.

If you like what you see why not start your application now We consider applications as we receive them and reserve the right to close adverts early (for example where we have received an unprecedented high volume of applications). So its a good idea to apply right away to ensure youre considered for this role.

Apply today It starts with you.