Marketing Executive
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Job Location:
Kirknewton - UK
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
Dalmahoy is located 7 miles from Edinburghs city centre surrounded by beautiful Scottish countryside just off the A71 lies the four-star Dalmahoy Hotel and Country Club. With spectacular views to Edinburgh Castle and the Forth Bridges it is a celebration of Scottish heritage dating back to the 13th century.
With 18 operating departments and up to 250 employees Dalmahoy offers unrivalled opportunities to progress your career across many different roles and disciplines.
Come and join us!
We are seeking a creative and driven Marketing Executive to lead our brand and marketing initiatives. Collaborating with teams and external partners you will ensure of brand consistency throughout all communications from digital marketing and social media to PR and event promotion. The Marketing Executive has a passion for hospitality and drives visibility and engagement across all areas of the hotel.
Essential Functions
- Conduct social media and online content planning and copywriting.
- Conduct research and analysing data to identify and define audiences.
- Work across all areas of online and offline brand marketing digital and PR
- Develop and implement marketing campaigns to support hotels visibility.
- Communicate and evaluate media and influencers opportunities with PR Agency.
- Manage and plan content generation opportunities & photo shootings as per brand standards.
- Laise with external agencies and freelancers e.g. digital advertising design PR photographers videographers printers and any other specific projects to meet the needs of the business.
- Work with Operations Food & Beverage Events and Golf & Leisure teams to develop and implement promotional campaigns - marketing activity will be required to support different areas of the business depending on seasonality and specific need areas.
- Manage the marketing budget.
- Experience of using CMS systems email marketing tools Microsoft office GA.
Branding & Collateral
- Responsibility for brand tone of voice and vision.
- Ensure that all collateral and activity is consistent and follows the brand guidelines.
- Ensure new templates are used by all internal departments.
- Ensure that any external agencies use the correct guidelines and follow the Dalmahoy look and feel.
- Solely responsible for the creation of inhouse menus across all outlets.
Digital Marketing
- Work with our digital agency to look after all paid for digital activity including search display and SEO.
- Look after content on websites and listings on 3rd party websites such as and Expedia.
- Email marketing creating a calendar copywriting and scheduling marketing emails utilising personalisation whilst growing the database.
Social Media PR and Events
- Content is king manage all social media accounts specifically Facebook Instagram and Linkedin.
- Plan and implement marketing plans for all planned activity and any ad hoc campaigns.
- Work alongside the PR freelancer to manage the Hotels media relations (media enquiries issuing and selling in press releases establishing media interviews and press / influencer trips).
- Working alongside the relevant teams on developing marketing plans and collateral to help promote and support all hotel events including wedding fayres open days any F&B offerings golf and leisure membership and fitting days.
Competencies
- Proven experience in a marketing role
- Timely and Efficient
- Strong communication skills (verbal listening writing)
- Ability to work independently and take initiative
- Proficient in social media management
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
About Company
Let us take you a million miles away, to a beautiful country estate that’s surrounded by rolling parkland, glorious golf courses, nature trails and towering woodland.It’s a unique destination that offers an abundance of experiences for everyone. From great golfing days with friends to ... View more
