Consumer Insights Sr Manager
Consumer Insights Sr Manager
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Job Description
Role Overview
We are looking for a Consumer Insights professional (610 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership has a bias for action and proactively brings the voice of the consumer into business decisions. This hands-on end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking segmentation comms testing consumer journey mapping opportunity sizing and white space identification driving growth across ALLENs offline and online businesses. Travel is expected for field immersions and market visits.
Job Responsibilities:
Manage Quant Qual Research: Brand health trackers consumer and market deep dives segmentation comms testing exploratory immersions etc.
Drive Growth Insights: Market sizing opportunity identification competitive landscaping and
market/category entry studies.
Execute with Ownership: Moderate FGDs/IDIs (English & Hindi) design surveys manage fieldwork ensure robust data quality.
Turn Data into Action: Analyze results synthesize insights and provide clear actionable recommendations
Collaborate & Influence: Collaborate with cross-functional teams (Marketing Sales Product Academics Analytics CX) to embed consumer-centric thinking
Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners
What we are looking for:
Experience: 610 years in consumer insights / market research (agency client side mix preferred but not mandatory)
Expertise: Quant & qual research moderation survey design analytics report writing insight storytelling
Mindset: Entrepreneurial proactive high ownership bias for action problem solver
Business Acumen: Ability to link insights to growth strategies and influence stakeholders
Languages: Fluent in English & Hindi
Mobility: Willing to travel for research and market immersions
Required Experience:
Manager
Employment Type
Full-Time
