Marketing Manager

Position Summary:

The Marketing Manager is responsible for developing and executing the companys marketing plan driving qualified traffic to communities and the company website and continuously seeking innovative strategies to increase sales enhance brand image and maximize ROI.

Responsibilities:

Develop and execute annual and quarterly marketing strategies campaigns and community plans in alignment with division goals.

Partner with Sales and Marketing teams to ensure programs support business objectives and provide sales teams with collateral market research buyer profile analysis and lead management support.

Manage external agencies and vendors for both online and offline initiatives including direct mail email campaigns digital advertising signage events and website content.

Ensure consistent premium branding across all touchpoints and provide clear creative briefs and feedback to agency partners.

Oversee community marketing efforts including merchandising model homes sales offices signage renderings photo shoots collateral grand openings and special events.

Monitor and analyze community traffic campaign performance and market trends using Salesforce Pardot Google Analytics and other tools; provide data-driven recommendations to optimize results.

Manage budgets advertising approvals schedules and invoices with a strong focus on ROI.

Maintain marketing libraries photography assets online content and award submissions.

Support sales counselors through assessments of sales office presentations and community readiness.

Participate in sales meetings visit communities regularly and maintain awareness of competitors.

Contribute to special projects in collaboration with division and corporate leadership.

Key Qualifications:

Bachelors degree in Marketing Business Communications or a related field.

58 years of relevant marketing experience ideally within real estate or homebuilding.

Strong knowledge of digital marketing and social media platforms as well as website oversight and agency collaboration.

Proven ability to develop and implement marketing plans manage budgets and deliver results with a strong sense of urgency.

Highly organized detail-oriented and able to manage multiple projects in a fast-paced environment.

Proficiency in Microsoft Office Suite (Excel PowerPoint Outlook Word); graphic design experience with Photoshop and InDesign preferred.

Excellent communication public relations and cross-functional collaboration skills.

Physical Requirements:

This is primarily a sedentary position. Requires the ability to hear type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Supervisory Responsibilities: This position may supervise other employees.

Travel Requirements: Occasional travel may be required. A valid drivers license and active vehicle insurance is required at all times.

Disclaimer: New Home Co. and Landsea Homes are equal opportunity employers. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add modify or remove job duties at any time.