Senior Brand Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Brand Senior Manager will provide strategic guidance and consultation to clients across the enterprise. Duties will include upholding and maintaining institutional brand standards related to all marketing and communications involving Mayo Clinic. The senior manager will develop maintain and update tools and guidelines to support brand strategy and protect Mayo Clinics brand.
Main Job Duties and Responsibilities:
Marketing strategy development
Interpersonal skills and relationship-building
Commitment to teamwork
Presentation to small and large audiences
Data analysis and statistical competencies market intelligence
Written communication
Project management
Budgetary management.
Must possess high personal motivation supporting a strong work ethic flexibility and creativity.
Must possess solid analytical abilities with both qualitative and quantitative data and a commitment to meeting deadlines with a high-quality product.
Must demonstrate proven successes with building and implementing marketing plans conducting primary and secondary market research managing external agency/vendor learning from results and tailoring strategies accordingly.
Comfortable with ambiguity and a proven track record of synthesizing multiple perhaps conflicting inputs and converting them to cohesive action. Proven ability to build successful collaborative cross-functional relationships with highest levels of physician and administrative leadership and lead high-performing teams including providing career development for team members.
Lead a high-impact digital-first paid media team that drives full-funnel outcomesfrom brand lift to conversion. This roles sets the integrated media strategy stewards a significant paid advertising investment and delivers measurable audience-centric results across traditional and digital channels. This role partners closely with internal Marketing teams and agency partners translating performance insights (including Media Mix Modeling) into clear executive-ready recommendations. Youll mentor a high-performing team champion agile optimization and ensure every campaign aligns to brand strategy creative direction and business goals. Oversee planning execution and optimization across Linear TV OTT/CTV/OLV Audio OOH digital display/native paid social and SEM.
Hands on media mix modeling experience inform channel mix and optimize investment decisions. Build mentor and empower a high-performing performance marketing team with a culture of excellence and accountability.
During the selection process you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview a question will appear on your screen and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.
This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.
Qualifications
Bachelors degree
7 year s of experience in marketing or a related field.
Project management experience is required
At least two years of experience leading and managing high-performing teams
Preferred qualifications:
Prefer an MBA MHA or masters degree in Marketing.
Collaborative communication skills Possess ability to engage with all stakeholders internally and externally to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
Technological and digital marketing skills Possess contemporary knowledge of digital tools platforms and channels and a good understanding of marketing technology.
Critical thinking skills Have the ability to understand dynamic and sensitive situations and problems identify cause and effect relationships and develop effective strategies.
Analytical skills Possess agility with analytical tools and have the ability to process analyze and utilize large quantities of data efficiently.
Creativity and innovation Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency a strong work ethic flexibility and creativity
Leadership Takes responsibility for the collective work of the team serving as a mentor and holding others accountable to their contributions.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive ... View more
