Senior Advisor, Social Media

Highlights of the job

EPCOR is hiring a full-time temporary Senior Advisor Social Mediato join our Communications and Public Engagement team. This position is based at our EPCOR Tower site in Edmonton and is expected to last up to 12 months.

As the Senior Advisor Social Media you would be accountable for developing and executing a social media communication program that harnesses the potential of social media channels builds online communities and drives engagement through digital platforms. You are responsible for leading and executing an engaging digital media strategy that advances our reputation as a leader of essential services connects meaningfully with our audiences brings EPCORs values to life and mitigates reputation risk. You provide leadership to others in the use of social media and ensure its alignment with other digital channels across the company.

We welcome applications from both internal and external candidates. EPCOR employees are encouraged to apply using their @ email address to ensure proper consideration of internal seniority.

What youd be responsible for

• Provide strategic guidance on digital plans and initiatives with a focus on social media.
• Develop and lead EPCORs social media strategy focused on:
  • Educating audiences
  • Building brand awareness
  • Mitigating issues
  • Delivering customer service
  • Attracting new customers
  • Fostering trust and advocacy
  • Integrating with and other digital marketing activities
• Provide leadership and expertise to recommend best practices tools and trends in social media.
• Track measure analyze and communicate social media performance.
• Collaborate with corporate and business-focused teams to create engaging trend-aware content.
• Place and manage paid social media ads to support campaigns and goals.
• Maximize opportunities and create efficiencies by managing the social media calendar and job board using Asana.
• Empower and support social media users across the company by establishing governance and accountability for social media use.
• Act as a coach and subject matter expert to support development of content expertise across teams.
• Focus on team collaboration and ongoing relationship building with colleagues.
• Identify budget needs for digital and social platforms.
• Oversee vendor relationships and systems for monitoring advertising and content strategy etc.
• Set and monitor employee social media usage parameters; address issues with compliance/legal when needed.

Whats required to be successful

Qualifications experience andbehaviours you possess are:

• Completion of a 4-year Degree in Communications Marketing Journalism (or a related field) from a recognized post-secondary educational institute.
  • Diploma or Certification/coursework in digital media is considered an asset.
• 5 years of experience in the marketing or communications fields focused on online media channels marketing advertising and/or social community management.
• Experience with Microsoft Office Google (Analytics Tag Manager DataStudio Adwords) Emplify/Hootsuite Asana and various other Cloud applications.
• Experience with Adobe Creative Cloud (Photoshop InDesign Illustrator Premiere) Canva and Microsoft Sharepoint.
• Strong knowledge and use of social networking and engagement platforms.
• Expertise in many current social media networks trends and analytics.
• Actively uses social media (X Facebook Instagram LinkedIn etc.); able to analyze strengths weaknesses and relevance to the organization and predict trends on the horizon.
• Applies sound communications/ public relations/ marketing fundamentals to every project.

In this role we expect individuals to take ownership and show initiative by driving strategic direction and execution across digital media channels. A focus on continuous improvement and adaptability is essential for staying ahead of evolving trends technologies and audience needs. Integrity guides decisions around governance compliance and empowering others to represent the brand responsibly. Collaboration is keyworking across teams to create compelling content manage systems and vendors and ensure seamless integration with broader marketing efforts.

Other important facts about this job

Jurisdiction: CSU52

Class: P2

Hours of work: 80 hours bi-weekly

Wage: Starting at $50.95 per hour

• Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement.

EPCOR Employees: To ensure your application is recognized as internal please apply using your EPCOR email address.

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Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age successfully attained a high school diploma (GED or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
• If you are considered for the position clearance on all applicable background checks (which may include criminal identity educational and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
• To meet the physical demands required of some positions candidates must be in good physical condition and willing to work in all weather conditions. Clearance on pre-placement medical and drug and alcohol testing may be required.
• Prior infractions for unsafe driving behaviours will be evaluated and considered for non-selection regardless of current demerits on file.